Web services recently fielded a study of more than 200 chief marketing officers (CMO) and senior marketers responsible for managing advertising and digital budgets (among other things). The survey asked respondents to reveal which quality they would like to see more in their agencies in the new year.
Top Wish List for Agencies of the Future
Greater knowledge of the digital space
With marketers trying to navigate our increasingly complex digital world and making decisions based on their collective knowledge (or lack of), we often find that they are willing to switch to a Digital Agency NZ that can offer them the type of digital experience they desire still delivering effective results. The bonus is that when said agencies grow together this way, the clients themselves feel delighted with the relationship and tend to see even better collaboration than ever before from their team after that.
So as more of your clients are switching over to digital marketing, we want to remind you that the product managers you deal with will ultimately be the ones making decisions about what your agency will specialize in.
More use of “PULL INTERACTIONS.”
To connect with customers in your target market, 90 percent of the respondents to a survey agreed that it's increasingly important that agencies use “pull interactions” (campaigns that let consumers come to you rather than forcing you on them) such as social media and online communities along with other initiatives rather than traditional marketing methods like push campaigns which are thought of as advertising used for marketing purposes.
Leverage Virtual Communities
According to a recent survey by the International Association of Privacy Professionals (IAPP), an overwhelming 94 percent of respondents expressed the desire to create and manage privacy policies more proactively while maintaining complete control over their data.
Agency executives using the technology they are recommending
Ninety-two percent of respondents said it was important for agency employees to use the technologies they were suggesting. So, for example, agency executives must regularly use Facebook, Flickr, wikis, blogs, and more in their social media mix.
Chief Digital Officers make agencies more appealing.
Forty-three percent of marketers told us that agencies with chief digital officers are more appealing than those without.
Web 2.0 and social media savvy
Sixty-three percent of marketers surveyed said that an agency's sassy personalities and great sense of humour were the key natural selection tools.
Agencies that understand consumer behaviour
According to 76% of respondents, this was an important part of their agency's online digital marketing and interactive advertising expertise.
Demonstrate strategic thinking
Sixty-four percent of marketers surveyed ranked ‘working effectively with senior management as one of their top needs from their agencies.
Branding and creative capabilities
67% of the survey respondents ranked brand awareness as a top priority for their agency. Similarly, 76% considered creative abilities an integral part of the branding process.
Ability to measure success
Marketers need to know everything they can about their target market. Sixty-five percent of marketers ranked data analytics at the top of their wish list for creative agencies.
What do you think about digital agencies? Any queries related to digital Marketing Services NZ? Please leave a comment with your ideas.
Source URL:https://ambitious.nz/
