With over 2 billion monthly active users, Facebook remains one of the most important platforms for marketers looking to promote their brand and connect with audiences. But with Facebook's algorithms and interface constantly evolving, having the right tools and software can be invaluable for running effective Facebook marketing campaigns. Whether you need help with Facebook advertising and marketing services, tools for creating ads, managing campaigns, analytics, engagement, or social listening, this list has got you covered.

In this post, we'll look at 5 of the top Facebook marketing tools available in 2023 to help take your Facebook efforts to the next level. Whether you need tools for creating ads, managing campaigns, analytics, engagement, or social listening, this list has got you covered.

Facebook Ads Manager

As Facebook's native advertising platform, Ads Manager gives you all the tools to create customized ads, target specific audiences, track performance, and optimize budgets. With options like video ads, carousel ads, and dynamic ads, you can showcase your brand creatively while reaching relevant users.

Key Features:

Ad creation, targeting, and placementBudgeting and bidding optionsCampaign tracking and optimizationReporting and analytics

      2. Facebook Messenger Marketing

Leverage the Messenger app to have more personalized conversations and connections with customers right in their inboxes. With open rates over 80%, Messenger provides a prime channel for lead gen and engagement.

Key Features:

Automated and live chatbotsTargeted Messenger adsUser segmentation and custom audiencesConversation metrics and insights

      3. WASK

An all-in-one social media marketing platform for creating, publishing and analyzing campaigns across channels. WASK makes campaign management simple with intuitive UX and a suite of automation tools.

Key Features:

Ad builder and editorCampaign budgeting and trackingContent scheduling and calendarsCompetitor benchmarkingPerformance analytics

      4. SendinBlue

SendinBlue helps manage end-to-end marketing campaigns, from beautiful email templates to SMS messaging, landing pages, CRM, and more. Seamlessly create Facebook ads and target your contacts.

Key Features:

Intuitive ad creatorCRM and contact managementEmail and SMS campaignsLanding page builderAdvanced analytics and reporting

      5. ShortStack

Create stunning social campaigns and landing pages using ShortStack's drag-and-drop editor and custom templates. Run engaging contests, promotions and giveaways while tracking performance.

Key Features:

Contest and campaign templatesCustom landing page builderMulti-channel publishingReal-time analytics dashboard -lead capture forms

      6. SocialPilot

An all-in-one social media management platform with scheduling, approvals, analytics and team collaboration. Manage multichannel campaigns while monitoring brand mentions and curating content.

Key Features:

Unified content calendarSocial listening and monitoringCurated content discoveryCampaign analytics and reportingTeam workflows and permissions

      7. Buffer

Buffer's intuitive interface makes scheduling and managing social media campaigns easy. Plan content across channels, collaborate with your team and analyze performance.

Key Features:

Multi-channel content schedulingAnalytics for optimizationTeam collaboration toolsAudience engagement suiteSocial listening capabilities

     8. AgoraPulse

AgoraPulse provides robust tools for publishing, monitoring and managing your social media presence. Schedule posts across platforms, monitor brand mentions, engage with your audience and measure results.

Key Features:

Unified content plannerSocial inbox and monitoringMulti-channel analyticsAudience engagement toolsTeam collaboration options

      9. Hootsuite

Trusted by over 18 million users, Hootsuite makes it easy to execute social campaigns across channels. From scheduling to analytics, Hootsuite provides enterprises with advanced tools to manage social at scale.

Key Features:

Comprehensive analytics dashboardSocial listening and monitoringMulti-profile, multi-user workflowSocial campaign management30+ channel integrations

     10. Canva

Visually create stunning social media graphics, ads and more with Canva's easy-to-use online design platform. Choose from a massive library of templates, fonts, images and elements to build professional designs even if you don't have graphic design skills.

Key Features:

Drag-and-drop interfacePhoto and graphic editorCustomizable templates for social postsBrand kit and design toolsPhoto, video and audio editing

No matter your level of experience, having the right social media marketing tools can have a big impact on the success of your Facebook campaigns. Take advantage of the options on this list to engage your audience and get the results you want on Facebook in 2023!