With over 2 billion monthly active users, Facebook remains one of the most important platforms for marketers looking to promote their brand and connect with audiences. But with Facebook's algorithms and interface constantly evolving, having the right tools and software can be invaluable for running effective Facebook marketing campaigns. Whether you need help with Facebook advertising and marketing services, tools for creating ads, managing campaigns, analytics, engagement, or social listening, this list has got you covered.
In this post, we'll look at 5 of the top Facebook marketing tools available in 2023 to help take your Facebook efforts to the next level. Whether you need tools for creating ads, managing campaigns, analytics, engagement, or social listening, this list has got you covered.
- Facebook Ads Manager
As Facebook's native advertising platform, Ads Manager gives you all the tools to create customized ads, target specific audiences, track performance, and optimize budgets. With options like video ads, carousel ads, and dynamic ads, you can showcase your brand creatively while reaching relevant users.
Key Features:
- Ad creation, targeting, and placement
- Budgeting and bidding options
- Campaign tracking and optimization
- Reporting and analytics
2. Facebook Messenger Marketing
Leverage the Messenger app to have more personalized conversations and connections with customers right in their inboxes. With open rates over 80%, Messenger provides a prime channel for lead gen and engagement.
Key Features:
- Automated and live chatbots
- Targeted Messenger ads
- User segmentation and custom audiences
- Conversation metrics and insights
3. WASK
An all-in-one social media marketing platform for creating, publishing and analyzing campaigns across channels. WASK makes campaign management simple with intuitive UX and a suite of automation tools.
Key Features:
- Ad builder and editor
- Campaign budgeting and tracking
- Content scheduling and calendars
- Competitor benchmarking
- Performance analytics
4. SendinBlue
SendinBlue helps manage end-to-end marketing campaigns, from beautiful email templates to SMS messaging, landing pages, CRM, and more. Seamlessly create Facebook ads and target your contacts.
Key Features:
- Intuitive ad creator
- CRM and contact management
- Email and SMS campaigns
- Landing page builder
- Advanced analytics and reporting
5. ShortStack
Create stunning social campaigns and landing pages using ShortStack's drag-and-drop editor and custom templates. Run engaging contests, promotions and giveaways while tracking performance.
Key Features:
- Contest and campaign templates
- Custom landing page builder
- Multi-channel publishing
- Real-time analytics dashboard -lead capture forms
6. SocialPilot
An all-in-one social media management platform with scheduling, approvals, analytics and team collaboration. Manage multichannel campaigns while monitoring brand mentions and curating content.
Key Features:
- Unified content calendar
- Social listening and monitoring
- Curated content discovery
- Campaign analytics and reporting
- Team workflows and permissions
7. Buffer
Buffer's intuitive interface makes scheduling and managing social media campaigns easy. Plan content across channels, collaborate with your team and analyze performance.
Key Features:
- Multi-channel content scheduling
- Analytics for optimization
- Team collaboration tools
- Audience engagement suite
- Social listening capabilities
8. AgoraPulse
AgoraPulse provides robust tools for publishing, monitoring and managing your social media presence. Schedule posts across platforms, monitor brand mentions, engage with your audience and measure results.
Key Features:
- Unified content planner
- Social inbox and monitoring
- Multi-channel analytics
- Audience engagement tools
- Team collaboration options
9. Hootsuite
Trusted by over 18 million users, Hootsuite makes it easy to execute social campaigns across channels. From scheduling to analytics, Hootsuite provides enterprises with advanced tools to manage social at scale.
Key Features:
- Comprehensive analytics dashboard
- Social listening and monitoring
- Multi-profile, multi-user workflow
- Social campaign management
- 30+ channel integrations
10. Canva
Visually create stunning social media graphics, ads and more with Canva's easy-to-use online design platform. Choose from a massive library of templates, fonts, images and elements to build professional designs even if you don't have graphic design skills.
Key Features:
- Drag-and-drop interface
- Photo and graphic editor
- Customizable templates for social posts
- Brand kit and design tools
- Photo, video and audio editing
No matter your level of experience, having the right social media marketing tools can have a big impact on the success of your Facebook campaigns. Take advantage of the options on this list to engage your audience and get the results you want on Facebook in 2023!
