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Users are the key drivers for a software’s success. So, to keep your software or app in demand and revenue number growing, it is necessary to keep your users engaged. Failing to do so will push the revenue numbers downhill.

Now, the software can be a mobile app or a website and redesigning it offers you an opportunity to maintain its need for its users.

Knowing how, when, and where to start the UX redesign process is vital, especially if you are doing it for the first time. You should understand the perspectives of all the parties involved like the customer and the market.

If not, you may end up losing your user base just like Snapchat did in 2018. Snapchat lost around 5 million users in 2018 after they redesigned the app. The app redesign was not liked much by the users.

You know you are going for an app redesign, but are you aware of the reason for the redesign. How do you know that your app needs a UX redesign? How will you deduce the results?

If you are looking for clear answers to these questions, we‘ve got your back. We have compiled all the important data you will need to redesign your website or app. Let’s go through it!

Reasons to Undertake a UX Redesign Process

From User Perspective

This is the first step towards the bigger redesigning project. Ask yourself, “how to redesign an app UX.” Find the answer to, what do the customers like or don’t?

By understanding their perspective, you will have clarity on the facets that aren’t working well on the mobile app or the website.

Here are some aspects that will help you know your customer perspective better.

FactorDescriptionBad feedbackSometimes funny, sometimes rude, and sometimes a tad straightforward.The customers may tell you about their dissatisfaction in a number of ways. Getting all the opinions should help you in visualizing the kind of redesign you should go for.
Also, note that If a website isn’t updated or redesigned for more than five years, 88% of consumers may never come back.
You may get an idea about this through the feedback.
This makes it necessary to undertake the process of how to redesign a website UX.
Low conversionsPositive feedback and reviews boost conversions. Statistics suggest that customers trust reviews 12 times more than descriptions provided by the company.If the feedback is bad, expect the conversions to be less. Features like on-page videos, readability, and speed of your website also affect conversions.
Hence, you need to focus on all of these to boost conversions. Instagram is a perfect example of being in sync with the times.
Over the years, it has been updated many times that has ensured its place among the top social media websites.
As per stats, the conversion rate of Instagram is the highest (1.85 percent) as compared to other social media networks.
Low retentionSo, we have talked about bad feedback that affects conversions. When the conversions are low, it implies your customers are not staying for long on the website or on the app.The low conversion rates are the result of one of the following:

  1. Poor CTA
  2. Poor Copy
  3. Pipeline killers
  4. Wrong target audience
  5. Not understanding user psychology

This way, the chances of retaining them are less. It is necessary to focus on these aspects and then undertake the process of how to redesign a website UX.

From Market Perspective

The market of your app or website niche will not always be the same. It will surely evolve with time. This is another reason to initiate the UX redesign process.

Here are some market perspectives to consider:

PerspectiveDescriptionNew competitors with better UXIf a new competitor appears in the market, taking your share, it is imperative to consider redesigning.This becomes even more important if your website or mobile app is more than three years old.
Telegram can be a great example. Since the day WhatsApp has updated its privacy policy, Telegram’s user base has passed the 500 million mark.
Privacy is something that forms a great part of UX, thus making Telegram a perfect place of refuge for the users.
New UX trendsIt is crucial to stay updated with the latest UX trends. Every year, new UI/UX trends surface in the market.And app makers need to implement them to match up the competition.
Here are some trends that are on the top for 2021:

  • Introduction of voice commands
  • Gamification
  • Visualization and infographics
  • The use of AI

Interested to find out more about ux redesign of an app or website? Follow the link!

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