Disclaimer: This is a user generated content submitted by a member of the WriteUpCafe Community. The views and writings here reflect that of the author and not of WriteUpCafe. If you have any complaints regarding this post kindly report it to us.

Do you use Instagram? If yes, then this article is for you. Instagram has recently included some of the new features in its app. Instagram connects over 112.5 million US users, and this July, it brings some new great features.


Instagram is one of the most used social media apps across the world. It is improving year by year. First, it incorporates the live mode, then it brings the IGTV feature, which is great, its ‘ask me anything’ was in trend for some time, and its gifs are popular. So if you haven’t discovered those features yet, I’m here to help. Let’s find out what those features are so that you can experience a better version of it.

IGTV monetization

IGTV monetization was recently added to Instagram. It allows the content developer to run advertisement videos along with their IGTV video. This feature is available in other applications, but it is new to Instagram. It is helping the user to motivate and get paid for quality and entertaining content and also assisting the brands for promoting their product. This feature is going to change the business in the Instagram platform and will make it more user friendly. It is a great time to update something like that. It helps the small businesses and entrepreneurs to get a platform to spread their business in this pandemic.

DM ME sticker

It is a new sticker that has been introduced on Instagram. ‘DM ME’ is an exciting idea to engage the audience on the page. It will provide a great way to the users to increase activity on their page, which leads to more viewers. Loyal viewers and customers will also have a great way to connect with the admin. Although as it will directly connect the audience to the personal messages, it might affect negatively and could turn out in aggressive and abusive conversations, or even harassments. It is upon users both the content developers and the viewers to keep it sensitive and gentle.

Challenge sticker

Next is the Challenge stickers. This sticker has gained popularity soon as it comes out. Using this sticker one can make a challenge video and put it in their stories, and if someone finds it attractive, he/she can click on the sticker which would open the camera and then the user can perform this challenge and share it to friends. The Challenge sticker will automatically pop up in the video, and someone else can perform it in the same way.


Co-watching is the new feature I loved the most. This feature is going to be really useful at this time of pandemic when everyone is in their home. Co-watching feature gives the liability to watch any video or post together on video conversation by sharing screens. To use the feature one needs to ensure that he/she has to first ‘liked it’ or ‘save it’. Then by tapping the ‘paper plane’ icon, the user needs to connect with his/her partner to share the screen with.

Six people can be connected at a time in this feature. It is a fun feature to kill time with friends.

Instagram Live Badge

The Instagram Live Badge is another cool feature for freelancers and small business holders. It comes with an option to donate. So whoever watches the Instagram live sessions with the host can now also donate any amount by purchasing the hearts; where one heart costs of $ 0.99, two hearts of  $ 1.99 and three hearts of  $ 4.99. If anyone donated an amount that will pop up on the screen, where the host can thank and recognize the donor.


Source :- https://mcafee.sitey.me/blog/these-latest-instagram-features-will-help-you-grow-your-business

Kellie Minton is an avid technical blogger, a magazine contributor, a publisher of guides at mcafee.com/activate and a professional cyber security analyst. Through her writing, she aims to educate people about the dangers and threats lurking in the digital world.



Welcome to WriteUpCafe Community

Join our community to engage with fellow bloggers and increase the visibility of your blog.
Join WriteUpCafe