As the most popular eCommerce platform, Shopify and Shopify Plus offer many apps to maximize your ecommerce business’s efficiency. You can use various apps, including memberships, loyalty, and subscriptions or recurring orders apps for Shopify, that help create value for your customers, keeping them loyal to your brand.
When it comes to a loyalty app, you must consider various factors to ensure it runs smoothly on store and is right for your business. Opting for the wrong loyalty app or loyalty tool will waste your time and money, so finding something that works well for you is important. This guide will help you choose the right app for your store.
Loyalty Program and Its Importance
A loyalty program rewards your consumers for their purchases and encourages them to keep coming back for more. It costs a lot less to get repeat customers than acquire new ones, so it makes sense to invest in loyalty programs.
As a business owner, you have to find the right app that fits your strategy, business needs, and customers. Once you find the right app, you can utilize all benefits that come with it, such as:
- Increased customer retention
- Increased customer spending and frequency of shopping
- Increased understanding of customers’ needs and preferences – data gathering
- Increased sales and profits
Factors to Consider for a Shopify Loyalty App
If you want to make the most of these benefits, here are some factors to consider when choosing a loyalty app.
Features and Benefits
First, you should consider which loyalty program will work best for your business. Knowing this will help you find an app with the right benefits and features for your brand. For example, if your program rewards purchases in the form of discount codes, you will need an app that can integrate this feature. On the other hand, if your program gives rewards for actions like signing up for an email newsletter, you will require other features in the app.
Customization Options
Customization options let you create unique loyalty programs that perfectly reflect your brand identity. This way, you can personalize multiple types of rewards and benefits according to your customer's needs, and boost CLTV (customer lifetime value).
Ease of Use
One feature that most business owners overlook is the ease of use for themselves. It might not benefit your customers directly but will decide how well you utilize the loyalty app and make quick modifications as needed. Make sure your loyalty app is user-friendly (for you) and comes with 24/7 merchant support so you can quickly resolve issues.
Integrations with other Shopify Apps
Another thing to consider is whether the app can integrate seamlessly with other Shopify apps. This feature will help you set up and maintain your loyalty programs in harmony with existing apps. Remember that loyalty programs need strong integration with Point of Sales, and Marketing and Communications tools, to have the best impact.
Appstle Loyalty & Rewards is the perfect app that checks all these boxes and offers a comprehensive solution for customer retention. It’s a cost-effective, all-in-one solution offering loyalty points, rewards, store credits, referrals, gifts, and more. Moreover, it lets you achieve use cases with POS, email, upsell, etc., through easy app integrations.
Appstle also offers memberships app and subscriptions app for Shopify and Shopify Plus stores. Incorporating their loyalty & rewards, memberships, and subscription apps will allow you to maximize your customer retention. Appstle also has dedicated merchant success engineers to offer instant solutions 24/7. Visit their website for more details.
