With the pandemic still fresh in our minds, one major shift happened: online purchases compared to offline buying. The truth is that this trend is here to stay as consumers continue using ecommerce sites for their buying. If you need tips on choosing the best Amazon marketing agencies, contact our team today.
Yet, as more consumers turn to ecommerce, the competition grows, and you got to capture your visitor’s attention in seconds. Optimizing your ecommerce homepage is essential to convert your visitors. An ecommerce business consultant can advise you on the best strategies.
How do you attract your target audience to remain on your homepage in a short amount of time of ten seconds? First, you need to make a good impression from the start. Here are some steps that can help.
1. Use an SEO Homepage Strategy
Get a head start on the competition working on your homepage SEO. First, your homepage needs to be optimized for the search engines and visitors to find. A potential customer needs to know what your business is about and how to find products easily from the word go.
When those crawlers from search engines arrive on your homepage, it needs to gather all the information about your products and business. Include the most essential information above the fold visible before any scrolling occurs.
Hence, you need to have your logo, branding, navigation, search bar, promotions, contact information, shopping cart, and call to action. Also, optimize the title tag and images to the meta description on the homepage.
2. Use CTAs to Direct Visitors
With a call to action, you can direct your visitors to where they should go next. These can include beginning a free trial, buying now, learning more, or scheduling a demo. Again, the CTAs need to have encouraging verbs to make your visitor make a move.
Keep it simple by adding or removing words. The same applies to the color you use, like red or another vibrant color that stands out. The CTA location is also important as when it is in the middle of the text compared to the bottom, it can perform better.
3. Think Mobile
More people are using their smartphones for shopping, and your homepage needs to be prioritized to work for mobile customers. In addition, your website needs to be simple to navigate and look better than your PC website.
4. Have Your Contact Information Available
Contact information is critical as users become more aware of fake websites scamming them. The fact is that 44% of visitors will leave your site if you do not have your contact information available. Additionally, having your local address to phone number builds trust, knowing they can contact you if needed. Provide different contact buttons available from a phone, email, chat, and more.
5. Give Visitors a Personalized Experience
Your customers want to enjoy a shopping experience they can customize according to their needs. You can display their browsing history, purchases made, or anything that interests them. Provide your clients with reminders of items in their carts or purchases they made in the past. You can display the things they have already looked at. Lastly, feature the best products with internal links on your homepage.
6. Demonstrate How Secure Your Ecommerce Site Is
Identity theft and hacking are big things online. Assure your visitors that you have the best security to prevent this from happening. Display your badges and trust seals on the homepage allowing customers to research as they please. You can place them in the footer. In addition, we recommend investing in a Secure Socket Layer Certificate (SSL).
7. Everyone Loves a Sale
Display your current promotions to highlight sales on your homepage. Make your promotions clearly marked with an accessible sale section.
