The world of e-commerce has grown strong and wide in the last decade. With innumerable businesses venturing into the e-commerce industry, the competition is very high today. To find a space and create a name in the market is not an easy task. But every business needs recognition.
How does an ecommerce business grab customer's attention and convey its business ideology in the simplest and fastest way? That is where e-commerce UX design comes into the picture. A good UX design acts as a catalyst that will bring more and more customers to your website.
Because the website is seen as a mirror of your business, how it looks and feels is very important in creating an impression of your brand. In this blog, we will take a look at some tips to enhance your ecommerce website through UX design.
Improve page loading speed
One common factor that makes customers leave an ecommerce website is slow loading pages. If your ecommerce web page takes forever to load and show the content, it's not going to be favorable for you. People have a very short attention span today. If a page is not quick to respond, they get disinterested.
Research shows that when page loading time increases from 1s to 3s, the bounce rate increases by 32%. And if the loading takes 10 s, the bounce rate goes up to 123%.
Therefore one of the simplest methods to impress customers is to give them a speedy shopping experience. This can be done by improving server response time, optimizing images, and using softwares to compress CSS, HTML, and Javascript files.
Create an interactive design
The expectations and needs of customers are constantly changing. Social media plays a great role in this change. People need an interactive atmosphere even when they are shopping online. So to cater to the needs of the customers, create a communicative ecommerce user experience using interactive design.
Engage your customers through actions such as polls, feedback, comments, microinteractions, etc. Present your products to customers in a unique and interactive way so as to encourage them towards purchase. Even during the steps towards a purchase, give customers validation for their every action. This helps them feel confident and creates a good relationship with your website.
Let customers talk to you
One of the biggest drawbacks of most e-commerce websites is that they dont give customers an option to contact the ecommerce merchants. Provide assistance to your customers, whether it is through phone, chat, email, or social media. How much ever customer behavior changes, their need for attention remains a constant.
If you give your customers an option to address their concerns or solve any queries, it will increase their trust in your store by 100%. Especially in the case of the ecommerce industry, customers would have doubts they want to clear before making payment. If they are unable to reach you during that situation, they might walk away from making that purchase.
Be transparent at all stages
Today's customers only go forward with a purchase after assessing all aspects of shopping with an ecommerce website. Of course, product quality remains among the topmost priorities. To ensure this, they check in detail all information provided about the product, such as product descriptions, product images, etc.
But it's not limited to just that. The shipping and delivery methods, exchange and return policies, extra costs- all these factors are also considered by the customers. If they feel a lack of clarity or transparency in any of these aspects, they might stop from buying a product even if they like the product. So all information must be made available to customers upfront.
Provide customers a personalized experience
Who doesn't like to be made feel special? Give your customers a personalized experience and see them being a loyal customer! Personalized content saves time by helping customers find what they want in a quick manner.
By using data from customers' previous shopping experiences, customized recommendations can be given to them. This helps people find products that they may be interested in quickly, rather than having to browse through a long product list page. You can suggest related products or complementing products, and that will increase the chance of customers making purchases.
Other ways to provide a personalized experience are giving location-based recommendations, helping customers pick off browsing from where they left last time, etc. It will definitely win their approval!
Conclusion
Take a look at all the successful ecommerce brands today, and you will find one thing that is common among them. They all utilize a customer-centric UX design approach with an aim to improve the user experience of websites. And that is the reason behind their acceptance. They understand customer needs and use UX design to give users the best experience and make their shopping journey effortless and productive.
