As we have stepped into a more technology-based market world, content marketing has achieved a whole new level. It is all about promoting your business/organization by posting informative and entertaining content to add more value to your target audience’s life and eventually encourage a purchase.
Content Marketing platforms refer to the software that enables the marketing companies to organize and improvise their operations. From planning, briefing, collaborations as well as approvals, these platforms allow the organizations to streamline and incorporate everything.
There are many Content Marketing Platforms (CMPs) that will help you in promoting your brand as well as make sure that the purpose of the content is served. In this blog, we have listed Top 10 Content Marketing Platforms 2020.
- SEMRush
With more than 5 million users worldwide, this software is more like an all-in-one toolkit for marketing. It offers some award-winning paid services such as helping to improve SEO, discover your competitors, boost your rankings, build social media strategies, content, keyword and competitive research, site audit, and traffic analytics.
- StoryChief
It is a handy tool for people who wish to make their team work together while reviewing each other’s work. StoryChief offers a free trial, and the paid plans depend on how many articles you want to publish monthly.
With StoryChief, you can create and publish articles simultaneously on multiple platforms, including social media. You can plan a content calendar and see the success rate of your keywords immediately.
- HubSpot
HubSpot offers a platform for inbound marketing, sales, and customer service. It allows marketers to develop fresh and unique quality content. You can target your customers and manage your contact list using the same. You can also receive guidance for SEO, web analytics, landing pages, social media, and much more.
It comes with many considerate features such as generating leads, making calls, scheduling meetings, sending emails, making a to-do list, etc. It offers a free service with limited features. You can unlock it by purchasing a premium plan.
- ScribbleLive
This content cloud provider enables marketers to manage the growth of their content right from the beginning till the end. It helps ideate, plan, create, distribute, and, at last, measure the content to deliver upgraded results.
With this software, you can develop interactive multimedia content, publish it on multiple platforms, track conversions, and build a strong social media strategy. With a social media manager, it assists in live publishing. Popular brands like Ferrari and Red Bull, along with more than 500 businesses use ScribbleLive.
- Percolate
A leading content marketing platform that deals with brand management, content management, and social media management. You can store all your content in one place in its library and even assign subcategories to them. It lets you receive and send approvals to clients easily with its flawless approval workflow.
It features a seamless social media scheduling system that allows you to plan social media posts for the upcoming several weeks. Percolate has received the recognition of the world’s best CMP in the year 2018 and is used by Google.
- Kapost
From editorial processes to delivering the right content to the target people on time, Kapost enables all of it. It allows companies to manage their content marketing by enabling content ideation, distribution, promotion, and measurement of results.
You can also make as well as update workflows using Kapost. It enables the team members to give feedback directly and has a content store of files.
- CoSchedule
It is more like a social media marketing tool and an editorial calendar. CoSchedule enables you to create and assign tasks as well as add discussions.
- Ceros
An experiential CMP, Ceros allows its users to build interactive and engaging content. It offers some great tools and lets the designers and marketers create beautiful digital content by using drag and drop. It also has some attractive animated effects along with an analytical tool for tracking.
- ClearVoice
Apart from being a content marketing platform, ClearVoice also serves as a marketplace where you can hire some very talented freelance writers, designers, bloggers, influencers, journalists, and editors as per your requirement. It allows tracking of your assignment progress. It has some excellent features that come handy in sales and marketing, as well as real-time content editing.
- Hemingway Editor
Its user-friendly features make editing and writing super easy. You can use it by combining with platforms such as WordPress to make your writing more proficient. Hemingway Editor highlights lengthy and complicated sentences as well as points out errors to maintain the fluency of your content. It can be accessed through its website or by downloading the desktop application.
So these were the 10 best content marketing platforms of 2020. Drop your views in the comment box below!
