Content marketing isn't a trend, fad, or any business "tactic" to get results overnight. It's an essential tactic that may steadily uplift your business when used over a long time. The companies who are aware of this are investing wisely in their content marketing strategies along with content marketing tools. And this applies to both B2B and B2C industries.  

According to a report, 70% of B2C marketers and & 71% of B2B marketers use content marketing for their digital marketing campaigns. In fact, nearly 80% of digital marketers consider content creation as their top priority. After looking at these statistics, there is no harm in saying that good content is the backbone of any effective marketing strategy.  

This leads us to a question: What are the best content marketing tools to boost your business in 2024? We will discuss that in this article, but before that, you need to understand the meaning of content marketing tools and their significance in the marketing industry. So, let's begin! 

What are Content Marketing Tools & Why Do Businesses Need Them?  

Content marketing tools are software applications that help businesses streamline their content creation, distribution, and measurement efforts. These tools improve efficiency, enhance collaboration, optimize content for search engines, provide data-driven insights, simplify content distribution, and track ROI. They are essential for businesses looking to maximize the impact of their content marketing campaigns. 

Choosing the right content marketing tool lets you hit the bull's eye by providing you with the essential data, analysis, and techniques to successfully influence your current and potential customers.  

List of Top 10 Content Marketing Tools to Use In 2024 

Whether it's creativity or analytics, the reality is that the marketing industry is flooded with too many content marketing tools and solutions. Therefore, to help you find the best out of the best, we have curated a list of top 10 content marketing tools to help grow your business in 2024.

1. Hubspot

HubSpot is a comprehensive content marketing platform offering various tools for content creation, management, and measurement. It provides features like content planning, workflow automation, SEO optimization, and analytics, making it a go-to tool for many marketers. 

Best for: bringing multiple marketing tools into one place 

Price:  

Starter: $45 /month Professional: $800 /month Enterprise: $3,200 /month 

2.WordPress 

WordPress is a popular content management system that allows businesses to create and publish content easily. It offers a user-friendly interface, a wide range of customizable templates, SEO plugins, and analytics integration, making it a top choice for content creation and management. 

Best for: creating websites, producing content, blogging 

Price: 

Personal: $4 /month Premium: $8 /month Business: $24 /month ECommerce: $45 /month

3. Trello

Trello is a project management tool that helps teams collaborate on content creation and manage workflows effectively. It provides a visual interface with boards, cards, and lists, enabling teams to track content progress, assign tasks, and communicate seamlessly. 

Best for: monitoring tasks and project management 

Price:  

Basic: Free Standard: $5 /month Premium: $10 /month Enterprise: $17.50 /month 

4. Airtable
Airtable is a versatile tool that combines the functionalities of spreadsheets and databases. It allows businesses to organize content, collaborate with team members, and track content performance. Its customizable templates and easy-to-use interface make it a valuable asset for content marketers. 

Best for: task and database management 

Price: 

Basic: Free Plus: $5 /month Pro: $20 /month 

5. Google Analytics

Google Analytics is a powerful tool for tracking and analyzing website performance. It provides valuable insights into content engagement, traffic sources, user behavior, and conversions. By leveraging these insights, businesses can optimize their content strategies for maximum impact. 

Best for: website metrics tracking and understanding audience 

Price: Free 

6. Buzzsumo

Buzzsumo is a content discovery and analysis tool that helps businesses identify popular and trending topics in their industry. It allows content marketers to find relevant content, analyze competition, and identify influencers for better content promotion and distribution. 

Best for: carrying out content research and tracking performance metrics 

Price: 

Basic: Free Pro: $99 /month Plus: 179 /monthLarge: $299 /month

7. Yoast
Yoast is a WordPress plugin that helps optimize content for search engines. It provides recommendations for on-page SEO, such as keyword usage, meta descriptions, and readability. With Yoast, businesses can optimize their content for better search visibility. 

Best for: producing SEO content 

Price: $89 /year

8. Ahrefs

Ahrefs is a comprehensive SEO tool that offers features like keyword research tool, competitor analysis, and backlink analysis. It helps businesses understand their content's organic search performance, find opportunities for improvement, and optimize their content marketing strategy accordingly. 

Best for: Keyword research 

Price:  

Lite: $99 /month Standard: $179 /month Advanced: $399 /month Agency: $999 /month

9. Google Optimize

Google Optimize is a website optimization tool that allows businesses to conduct A/B testing and personalize content for different audience segments. It helps content marketers understand how content variations perform and make data-driven decisions to improve engagement and conversions. 

Best for: A/B testing of page changes on your website 

Price: Free

10. Canva

Canva is a user-friendly graphic design tool that enables businesses to create visually appealing content. With its pre-designed templates, drag-and-drop interface, and extensive library of images and fonts, Canva makes creating engaging visuals for social media, blog posts, and other content formats easy. 

Best for: creating, designing, and customizing your own marketing needs 

Price:  

Basic: Free Pro: $119 /year 

Final Words 

After going through this article, you have been armed with the knowledge of top content marketing tools available in the market. Choose the one that suits your needs the best or use a combination of them all! The choice is yours to make.