SEO (Search Engine Optimization)
SEO refers to optimizing your site's structure and content in order to increase the visibility of your website on search engines such as Google. It involves keyword research, optimization on the page linking, building links, and technical enhancements to help your site increase your rankings in search results.
PPC (Pay-Per-Click)
PPC is an advertising method that allows advertisers to pay every time their ads are clicked. It is typically used in conjunction with platforms like Google Ads, where businesses compete for keywords to place their advertisements prominently in the results of a search.
SEM (Search Engine Marketing)
SEM includes each of the SEO in addition to PPC strategies that increase the visibility of a website through search engines. It's an all-encompassing strategy to increase traffic and boost the visibility of a brand.
CTR (Click-Through Rate)
CTR is a measurement that determines the proportion of clicks to the total amount of times an advertisement or link is displayed. It is a key measure of the effectiveness of an advertisement as well as the relevancy to the content.
ROI (Return on Investment)
ROI measures the effectiveness of an advertising campaign. It determines how much net profits are earned from an advertising campaign to the expenses of the project. A positive ROI is a sign of a successful campaign.
CTA (Call to Action)
CTA is CTA is a message that motivates users to take some specific action, such as joining an email newsletter, making a purchase, or calling an organization. It's crucial for guiding customers through the process of conversion.
Conversion Rate
A conversion rate measures the percentage of users who take a desired action like buying something or filling in a form. It is a measure of the success of a site or landing page to convert users into buyers.
CRM (Customer Relationship Management)
CRM is a term used to describe tools and strategies to monitor and analyze interactions with prospective and existing customers. It aids businesses to nurture relationships, keep track of customer data and tailor marketing strategies.
Social Media Engagement
Social media marketing engagement gauges the amount of interaction that users have with a company's content through platforms such as Facebook, Instagram, and Twitter. Comments, likes, shares and retweets are a sign of engagement.
Analytics and Data Analysis
Analytics involves monitoring, analyzing, and analyzing data related to digital marketing strategies. It aids businesses to understand the behavior of their customers, spot patterns, and make educated decisions for optimizing campaigns.
In the field that is digital advertising, knowing the terms used is vital to designing efficient tactics, maximizing campaigns, and achieving tangible outcomes.
