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Blending Design, Technology and Marketing to Deliver Engaging Solutions.

Irrespective of whether the targets are consumers or businesses, the UI-UX of mobile applications and websites play a decisive role in determining the number of downloads and data points collected. It is for this very reason that UI-UX is considered as the pre-cursor for ROI and the driver of bottom line success. While businesses are increasingly acknowledging its importance, they are now also required to meet the demands of the tech-savvy users for more intuitive and easy-to-use applications.

Ahmadabad based Roars Technologies has been enriching the businesses ecosystem of global clients for the past 13 years with its customer-centric software services. Strengthened by their business acumen along with proficiency over design and data science, Roars is a disruptive product innovation design agency that has delivered a number of market-leading solutions. Speaking about the company’s approach to designing solutions, Rinkesh Shah, the Founder & CEO shares, “We first determine the commercial aspirations of the client organization and study the target market.The ‘one size fits all’ is a web 2.0 solution, however,

We focus on web 4.0 strategy implementation where we customize different UI-UX for different audiences by segmented analytics; thereby delivering a unique experience for each custom user group.

Beyond the Traditional Approach

The design and technology solutions by Roars are architected following the agile methodology and are technology agnostic and support scalable deployment. The company believes in creating simple solutions which embody all elements of technology, marketing, and design.As technology partners, Roars goes beyond the traditional Search Engine Optimisation and Mobile Analytics and leverages disruptive technologies such as Big Data, Artificial Intelligence, and Machine Learning to unearth deeper behavioral analytics which when combined with marketing, engages audiences and retains their attention in the long run. Roars works in close alignment to the stakeholders to ensure that the right internal delivery team is formed and design briefs are duly met. Ample focus is also placed on rigorous testing and delivery of projects in a fast and proficient manner.

Understanding challenges, commercial and technical aspirations, re-iterations, a defined project roadmap are also an integral part of the Roars’ approach to MVPs. Rinkesh Shah shares, “We understand that MVPs are often utilized by organizations to justify concepts or consider further investment into the delivery of the programme. We, therefore, feel it is imperative that UI-UX and system architecture planning are considered to allow the MVP to be pivoted in scaled testing also.”

Focus on Start-ups and SMEs

Built up of seasoned professionals which include futurologists, researchers, developers and market intelligence units, Roars has been pivotal in enabling start-ups and SMEs to distinguish themselves in their respective domains. Rinkesh Shah adds, “Our after project service and monitoring is one of the prime reasons behind our confidence in our offerings. It enables a smooth transitional and partnership approach; making Roars the technical partner of choice.” At present, Roars Technologies is in the process of expanding to Germany and Canada. The company also has blockchain products for Supply Chain and Property markets in its pipeline which will be rolled out soon.

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