Live streaming as the term suggests is a live transmission of an event over the internet. It has known to offer various advantages to both individual creators as well as brands. Therefore, it is essential to choose the right platform in order to get all the benefits. Let’s discuss the top four platforms you can consider for an effective streaming experience.
1. Youtube
Launched in 2005, youtube has been synonymous with online video streaming and rightfully so. According to hootsuite.com, 1 billion hours of video are watched on YouTube by 2 billion people every day. It has a wide variety of content ranging from popular sitcoms to tutorials on hairstyles, workouts and so on. Ever since the advent of digital marketing and especially pop-up ads, youtube has been an integral streaming platform that has enabled people to make lots of money from the video form of content.
The live streaming feature of youtube is one of the simplest to use. You just need to tap on the application's ‘Go Live’ button, and it launches your live. It allows you to derive real-time analytics and also lets the viewers send money through live chat. You can embed your live stream on your website or social media and ensure better traffic. It also has a feature that allows you to enable Ads on your live for extra revenue.
2. Styck
Styck is one of the most preferred multistreaming platforms that allows brands to empower and connect with their audience through live video streaming and helps in increasing the reach of the content across geographies. With Styck, you can simulcast to different platforms such as Facebook, Twitch, Trovo, Dailymotion and many other platforms from a single window much easier and faster. Multi-platform streaming helps you to cover audiences from various platforms, which is imperative to register a robust online presence and create an impactful brand image.
Styck has various competitive tools that you can leverage for a successful live streaming session. It comes with an inbuilt analytics feature that allows you to measure the success of your livestream and plan the upcoming streams more efficiently. Styck gives you the flexibility to invite up to 4 guests and record up to 60 hours of live video. In addition to that, you can multi-chat, add personalised images and backgrounds to your live videos, and utilise automated scheduling.
3. Twitch
It is one of the earliest and the most popular streaming platforms available. It is mainly known as a live game streaming platform; however, it has various channels that cater to different genres, such as art, music, and lifestyle. It was launched in 2007 and since then has evolved considerably. With twitch, you can emote slots to increase the interactions of your viewer and use cheermotes to boost your earnings. There are subscriber badges for people who interact with you regularly.
Here, you can stream with hardware or software encoding tools or through the gaming console. If you meet the standard requirement, you can also monetise your Twitch streams with ads in between the live streaming. The best part about the Twitch software is that it is free both for the viewers as well as the creators.
4. LinkedIn
LinkedIn- the most popular professional networking platform- also serves as an efficient live streaming medium. You can go live both from your personal as well as business account on LinkedIn. With LinkedIn Live, you get premium access to the young and affluent market which is the targeted cream layer.
You can also host a live chat during the live stream that can be accessed later as well. With the highest cost-per-click (CPC) of any social media network, it could be one of the best choices. However, it does not have a simulcast feature. For that, you can fall back on Styck.
All the above-mentioned streaming platforms check the boxes for quality and various advanced features. However, multistreaming is only possible on Styck and Twitch. With Styck, you get a free one month trial to kickstart your multistreaming journey!
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