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Non-profit organizations, like any other company, are searching for modern technological solutions to help them do their jobs better, from lead generation to running and managing fundraising campaigns, events, and other outreach activities. Because you've chosen Salesforce as your customer relationship platform, you're already on the right route to maximizing your audience reach. However, if you visit Salesforce AppExchange, you will see hundreds of Salesforce applications and connectors, making it tough to select the appropriate one that meets your particular needs.

In this blog, we’ve picked four favorite Salesforce apps and their top features that may benefit you.

  • 360MatchPro
  • DonorSearch 360io
  • Salsa Engage
  • iATS Payments

360MatchPro

360MatchPro was developed by Double the Donation, a company that specializes in corporate gift-giving systems. It's a popular tool for matching funds and reaching out to potential contributors. 360MatchPro offers a vast matching gift database that can assist move your prospects through the lead funnel and automatically send matching requests. This allows you to bypass all of the time-consuming manual labor connected with matching presents.

DonorSearch 

Understanding more about their supporters is crucial for non-profit organizations. This will also assist them in developing successful outreach initiatives and tailored encounters. Having a solid understanding of your donor's potential and capability can open up new channels for large gifts and help you develop beneficial connections with your contributors in the long run. DonorSearch is a completely automated research tool that discovers and assists you in learning more about prospects.

DonorSearch 360io is a Salesforce AppExchange application that focuses on philanthropic and wealth data to help identify prospective contributors.

Salsa Engage

Salsa Engage is a powerful fundraising tool that enables non-profit organizations to advance their fundraising and marketing efforts through simple techniques. It cannot be implemented directly in your current CRM, but it can be completely linked with Salesforce. Salsa Engage for Salesforce makes it easy to collect information on your well-wishers and supporters via your CRM whenever they make a donation to your cause or participate in your advocacy efforts.

 iATS Payments

A non-profit organization's donations need the use of an integrated payment processor. All of your efforts and marketing initiatives that you have worked on for months will fail if you do not have the correct tool in place. Using third-party software is not always a good idea since it might create uncertainty and distrust among your donors. Brickwork by iATS Payments is a complete Salesforce application that especially meets the needs of non-profit organizations and aids in the efficient processing of payments.

What’s your favorite Salesforce app in the above list? Which one fits best with your nonprofit organization? Let us know in the comments.

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