SEOs and marketers are constantly on edge, eagerly anticipating each new Google search engine update. One such highly significant update was the introduction of the groundbreaking Google MUM algorithm in May 2021.
In the lineage of Hummingbird, Rankbrain, and BERT, the Google MUM update represents a monumental shift in improving search functionality for users.
Google has openly acknowledged the multitude of challenges they strive to overcome in order to enhance search performance and user experience. With the MUM algorithm, they aim to tackle these challenges head-on.
One particular issue Google noticed was that users often had to conduct an average of eight separate searches to find answers to complex queries. The MUM update is designed to minimize the number of searches needed to address such intricate inquiries, promising a future where complex needs can be met more efficiently.
Now, you may be wondering precisely how the Google MUM algorithm accomplishes this feat and how it impacts SEO. Additionally, you might be curious about the implications for marketers, website owners, and those reliant on organic traffic from Google.
In the following sections, we will explore these aspects and more, shedding light on the transformative power of the Google MUM update.
This Article Covers,
What is Google MUM Algorithm?
How does the Google MUM Algorithm Work?
The Benefits of Google MUM Update with Examples
Google MUM Vs BERT
How will Google MUM update affect SEO?
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