5 Key PPC Metrics You Would Want To Track Now – Affiliate Marketing Guide
To help you evaluate the efficacy of your PPC campaigns for your affiliate marketing, our PPC experts have compiled a list of the most applicable PPC metrics to consider. E-commerce and affiliate marketing merchants should accept nine key Pay-per-click (PPC) metrics.
You're well aware of the huge amount of data available to you if you've ever run your own PPC campaigns. What exactly is the problem? It's not always clear which PPC metrics to pay attention to, and it's even more difficult to find out how to use those metrics to boost campaign profitability.
Traditional advertising can't compete with digital marketing's access to credible sales funnel data.
Continue reading with more in-depth look for each PPC metric, along with how to track it in your own campaigns and (most likely) how to use it to increase the profitability of your PPC campaigns.
For ease of reading, we've separated them into keyword and ad-specific PPC metrics, which are simpler, and results-based PPC metrics, which are more advanced. They'll provide you with the actionable data you need to improve the efficacy of your campaign thanks to their combined abilities. Be Affiliate Marketing For Mishkah Academy
PPC metrics based on keywords and advertising:
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- Click-Through Rates (CTR)
- CPC (Cost Per Click)
- Clicks
- Shared Impressions
- Final Thoughts
1. Click-Through Rates (CTR)
The CTR (Click-Through Rate) is a metric that shows how often your ads are clicked. A high click-through rate (CTR) indicates that your ads are successful. A low Click-Through Rate (CTR) means that your ads need to be tweaked. The CTR is determined by dividing the total number of impressions by the total number of clicks on your advertisements. For example, your CTR is 10% if 1000 impressions result in 100 clicks.
It's difficult to pinpoint a single number that reflects a good CTR because CTR varies by industry. However, according to a survey of different industries, the average CTR ranges from 2% to 6%. CTR is affected only by the apparent portion of your ad on the search page.
2. CPC (Cost Per Click)
The price you pay for each click is known as the cost-per-click (CPC). It is one of the most important metrics that determines both the total expense of your campaign and the amount of traffic you get. By multiplying the total number of clicks by the average cost per click, you can measure the total cost of your campaign (CPC). If your average CPC is £1 and you receive 1000 clicks, for example, you will pay £1000.
Google Ads uses the cost per click (CPC) of your ads to assess your rating status and the amount of views you'll get. A low CPC, while not the only ranking factor, would result in fewer views.
You should set a budget and a CPC when creating your advertisements. However, in order to get more views, you will need to change the CPC in the future.
3. Clicks
Clicks and views should be at the top of your priority list if brand awareness is the primary target of your PPC campaign and You should be tracking these 5 main PPC metrics right now. If you want to make a profit, having a paid ad click is just the beginning of the process—but every sale has to start somewhere. Of course, the amount of money you spend will decide the number of clicks you get, but what you really need to look out for are any patterns or changes in clicks.
Spikes or dips in click volume may indicate opportunities or problems with your campaign.
If clicks are growing, you will be able to take advantage of the higher search volume by increasing your budget and increasing your keyword bid competition.
If your clicks are down, it could be due to an issue with your ad text or keywords, or it could be due to a seasonal slowdown, which would be a perfect time to experiment with some more creative PPC ads.
4. Conversion
When a company or affiliate marketing business creates a PPC campaign, the aim is to get conversions. When you get a sale, an email address, or a phone call, for example, you've completed a conversion. What constitutes a conversion is determined by the advertiser.
A conversion is a user who completes your intent or desired behavior based on the Google Analytics goals you set. That may be a phone call, a liaise process, or even an auction, depending on your brand. Similar to clicks, it can be difficult to simply glance at this statistic and decide if it is functioning properly – the conversion rate applies here.
5. Final Thoughts
These five PPC metrics should be tracked while running PPC campaigns for your affiliate marketing business. At the very least, you can keep track of the majority of them. When your campaigns don't perform well for any cause, these measurements will help you find out what's wrong. You can also use them to figure out what works best for you and when it's time to scale up.
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