eCommerce sites are very necessary for every business irrespective of its size, industry, etc. And day-by-day the eCommerce sites' functionality is improving and users' expectations as well. Today, the UI (User Interface) of the sites is important and it matters most to leverage the benefits from it. You will see a drastic change such as the increase in traffic, conversion rates, improve sales leads, etc., when you follow the UI best practices for eCommerce.
If your eCommerce site is still lacking, then the website development company brought you the top 5 best practices for an eCommerce website, and eCommerce website design fits, which you can follow—it will help you to improve the UI of your site.
- Build Responsive Website:
Responsive eCommerce websites are demanded and mandatory from users' perspective, and even for improving ranking on the search result pages. So, it is necessary to invest resources in setting up the top-notch responsive eCommerce site—it should be intuitive, minimal, and simple at the same time.
Every element from your eCommerce website should adjust with different screen sizes. It will create impression on the users that will also lead them to spend more time. Thus, give preference to a responsive site.
A Tip by the website designing company in Delhi: Whenever you are designing the website, look forward to design for the smaller screens first.
Improve Navigation:
Navigation is an important and main focal point in the website. It plays a major role for the users to surf through your site. However, the navigation for varied versions is different, on desktop, the navigation is used more openly, and for the mobile version, navigation is hidden.
It is the primary way of building an eCommerce website, however, you can look forward to building a single page eCommerce, where users get dual options, to navigate directly through (hamburger) menu or simply scrolling till the end.
Improve Site Scannability:
Nowadays, more often, in eCommerce or simple business websites—users tend to scan the website rather than reading completely. So it is very important to improve the scannability of the website, where users can simply scroll and go through your eCommerce site completely in a few minutes.
Users will start reading the point, for which, they are on the site. If they miss out and don’t find it throughout their scanning process, then they will majorly bounce back. Thus, the website designing company in Delhi recommends improving site Scanning.
Add Search Filters:
If your eCommerce sites have a bunch of web pages, such as branded and large eCommerce websites have—then it becomes necessary to add a search bar to improve the navigation of the website.
This will help them to focus on the products or services they are looking for without wasting much time.
Add CTA (Call-to-Actions):
CTA is very important to make users take action on your site—the strong CTA will bring high conversions and sales leads from the prospects. Thus, the website development company recommends adding CTA wherever necessary on the site.
Conclusion:
These are the 5 UI design best practices for eCommerce, which are primary and need to be focused more on. Thus, the website development company hopes that this blog has helped you!
