Business enterprises whether small or big never leave any opportunity to engage customers. One of the major shifts seen in the last few years is the surge in the E-commerce industry. When owning an E-commerce business, it is highly important to keep up with the updates. Most of the brands are investing in online selling and to serve customers with the best services it is important that the online store is up to date with the latest trends. Every year, newer trends keep on emerging in E-commerce Website Development and they play a crucial role. It may take some effort and investment to integrate these trends, but that will help you stay ahead of the E-commerce competition. It is important to follow these trends to achieve desired business goals. Here are certain trends you must lookout, in 2020.
1. Progressive Web Apps
2019 saw a huge investment in the Progressive Web Applications and it is expected to grow in the year 2020 too. PWA is a website that is accessed as native apps. The main concept of its introduction is to help E-commerce websites to load faster, perform appropriately, and deliver the highly-engaging UX. The trend is adopted to replace web and native apps with a streamlined single point of contact. It offers a perfect way to deliver a hassle-free shopping experience to the customer.
2. AR & VR
AR & VR were meant as futuristic technologies and were popular among the gaming world. But currently, they have become a popular technology to integrate with E-commerce for enhancing the customer experience. Brands that are slow to implement Augmented Reality and Virtual Reality technologies lose potential customers. These technologies play a significant role in bringing the physical world and the digital world on the same platform. A virtual environment is set up offering unique opportunities to engage customers. Implementing those technologies helps to redefine the way the user do shopping. While sharing the store requirements with E-commerce App Development Company, this trend is something to include.
3. Voice Search
Voice Search has become a popular trend and its integration with E-commerce is expected to grow to 50 billion in the next two years. With the growing popularity of voice assistants like Amazon Alexa or Apple Siri it has become crucial to integrate voice search functionality. People nowadays prefer to use assistants as it lowers the efforts of typing. So, if you are looking to target those audiences, it is essential to build a store having voice search functionality too. Voice search-driven features will become a norm for the E-commerce industry in the next few years. This technology is not only for engagement, but it is also the future of SEO.
4. Push Notifications
Push notifications help to expand and grow the consumer base for E-commerce stores. Through this, brands can send personalized messages to potential customers. The text messages can share details related to new product launch, new offers, deals & discount coupons. Surveys have shown that those E-commerce brands using push notifications enjoy higher conversion rates than others. One can integrate push notifications in their E-commerce store by consulting E-commerce website support from a reputed development agency. This enables one to engage their target audience.
5. Mobile Friendly Interface
Mobile has become a necessity these days not only for communication but for daily activities. Thus, any website platform that is mobile friendly gets better results in terms of conversion. With E-commerce website it is important to have a mobile-first approach. You can hire E-commerce developers to build a website having smooth compatibility with mobiles for improved engagement.
Wrapping Up:
We have discussed multiple E-commerce trends that will enhance the performance & engagement of an online selling website in 2020. After going through this blog, we hope that you will integrate them into your website or app to get remarkable business results. Get development service from a professional company that offers development, customization, and migration services. This is great to engage users and boost business ROI, revenue & sales.
