SMS has been there for a long time and has grown into one of the most effective marketing tools accessible. Because SMS is dependable, cost-effective, and simple to use, marketers use it to communicate with their clients. SMS has a far greater open rate than email. Technology, on the other hand, continues to advance. Since its inception, SMS hasn't changed much to keep up with increasing customer expectations and company marketing requirements – messages are still text-based, and this is when RCS messaging comes into play
Rich Communication Services (RCS) is a new and interesting alternative that sends more visually appealing messages than SMS and provides more options for client involvement. For example, you may send interactive messages that aren't supported by SMS, like forms, photos, and videos.
What is RCS messaging?
Rich communication services is a protocol that connects phones and mobile providers. RCS's main goal is to eventually replace SMS and MMS texting, which we're all familiar with because they've been there long. RCS messaging is similar to WhatsApp in that it allows for live conversation and multimedia capability, and everything is managed through the data network.
Need for RCS messaging
The public continues to like text messages, and thus RCS messaging was developed by phone makers and mobile phone service providers to make these messages more effective with today's technology. It's a novel way that makes text messaging more conversational, like WhatsApp or Facebook. As a result, it enables the interchange of media such as photographs, videos, stickers, GIFs, and documents, among other things. There are other alternatives for reading receipts and real-time text viewing. Moreover, real-time audio and visual streaming is feasible, with high-resolution shared pictures.
Benefits of RCS messaging
Tailored Communication
Those days are gone when you could send out a mass email or Tweet a promotional message and sit back and wait for the masses to show up. It's not only about personalising your message in the new age of consumer communication; it's also about adapting the channel. SMS texts are one of the most successful means of communication, with a 98 percent open rate. So, by taking it a step ahead and allowing this already engaged audience to complete the whole journey of their purchase with just a few clicks in a message, you'll improve the customer experience and your brand perception and customer retention rate.
Applicable for all industries
RCS is applicable for all industries, which means it may be utilised in many business sectors, including e-commerce, brick-and-mortar retailers, and small and big businesses worldwide. RCS is used for various things, including providing alerts, OTPs, and transaction confirmations.
Trustworthy
It's not easy to figure out the source of an SMS. However, in addition to having their profiles authenticated, RCS allows companies to incorporate their logos. The verification check on the messaging chatbot aids companies in establishing the trust of their consumers, which leads to more revenue and a larger user base.
RCS vs SMS
RCS messaging is a huge improvement over SMS. For example, simple messages containing photos that are normally tiny or pixelated might be delivered by SMS. The experience is considerably more fun with RCS. SMS does not allow you to share multimedia files. MMS is being used to do this (Multimedia Messaging Service). Because MMS has a small file limit, shared photographs are frequently grainy. RCS, as previously indicated, overcomes this restriction, allowing you to transfer files up to 105 MB in size. You may also send GIFs, high-resolution images, and movies. Through RCS, you may also communicate considerably bigger files, such as PDFs or Word documents.
Is RCS messaging secure?
RCS communications are delivered with client-to-server encryption since they rely on data exchanged between users. As a corporation must go through a brand authentication procedure to be allowed to send a message over RCS, the protocol must also prevent spam emails from reaching your smartphone. In addition, RCS communications businesses include the firm named in the sender information rather than merely a cell phone number, putting it in a stronger position than SMS.
RCS is undoubtedly the future of text messaging on Android, and brands should use the channel to reimagine consumer engagement. Mtalkz has championed the cause of RCS messaging, having built a niche for itself within the conversational texting arena. mTalkz is a one-stop destination for communication solutions that adds branding, rich media, and greater interaction to SMS messages.
