There's been an explosion of apps and websites that make use of micro-interactions as well as machine learning as well as artificial intelligence (AI) to provide an effortless user experience. Every website and app that you use today was created using one or more of these UX/UI developments. Although many businesses are trying to master the art of it all, a few patterns have already proved their value and will only get more important in the coming years:
- Immersive Scrolling
Immersive scrolling is a combination of two trends in design that are parallax scrolling and endless scroll. Parallax scrolling occurs when layers of two or more scroll at different speeds, creating a an illusion of 3D for your site's visitors.
Infinite scroll adds a new element to an experience by letting users scroll past the top of a page and load additional information as they go. It can be combined in conjunction with parallax scrolling to provide an engaging experience for the user experience that keeps visitors active on your site.
- 3D and Animated Visual Elements
Animation and 3D visuals are becoming increasingly sought-after because they provide an even more engaging experience for visitors. They can highlight product features or highlight important information, but the primary feature of 3D and animated images is that they're engaging for your customers.
Your visitors to your website will appreciate the effort you make to make your experience enjoyable even if it just lasts a few seconds. So, keep this trend in the forefront of your list when you design your 2023 marketing plan!
- Increased Accessibility
accessibility is an essential legal condition on many websites. It's an effective way to increase satisfaction of customers.
Accessibility is crucial for all However, it's particularly important for people who have disabilities. This doesn't mean that you have to design a site that is accessible starting from beginning from scratch. You can begin improving the accessibility of your website by following a few easy UX design guidelines:
- Empathy know your target audience's needs and their issues when they interact with your site or brand.
- User research is a crucial component of designing and developing and is equally essential to create accessible designs. It's crucial to reach out to a wide range of people and ensure that you're considering those with various physical and cognitive abilities. When you are aware of these issues and their causes, you can address the issues they face with creative and effective solutions.
- Accessibility: this is crucial for the modern consumer. They want to collaborate with brands that make sure that all users feel included and valued. People with disabilities need to be included when creating a complete mobile and web mobile experience.
- Navigation: ensuring that your website is mobile-friendly is vital for all users, and specifically for accessibility reasons. It's crucial to offer users various options for navigation. If certain users require assistance devices, your UI/UX designs must be aware of how this impacts their experience, and offer options to allow users to influence how they interact with your website.
- Personalization Tools
The tools for personalization is all about making your site more relevant to the needs of your customers. It's a method of providing an enhanced experience for your visitors by offering them information that is specifically tailored to their needs and interests and ensuring a unique experience for each visitor.
A variety of personalization options are accessible, ranging from simple cookies that monitor users across different sessions and devices to advanced AI-powered machine-learning algorithms. Whatever method(s) you select it's crucial to offer each visitor a personalized experience as well as providing the value. The main goal is to ensure that your website is useful to the user.
2. Dark and Anti-Light Modes
Your clients may have felt fatigue and eye strain from the use of your website or application. To assist them with this, you could create an “dark mode” option. Dark mode eliminates the bright background and make text on your website more readable.
Furthermore, if have customers who have low visual or even colorblindness the darker colors could provide easier access to your app or website content, without straining their eyesight.
Agency Partner Interactive as Your UI/UX Design Agency
In short UX/UI has become a necessity for every company's digital presence in today's world. It helps keep pace with your competition, increase loyal customers, reach larger audiences, and create income.
As a prestigious website development and design company Agency Partner Interactive's Design staff can assist you in creating a captivating and inclusive digital presence that is tailored to the audience you want to reach. We strive to get to know your audience and design an engaging, relevant and enjoyable experiences for every user. Request a free proposal now!
