Are you looking for ways to boost your Instagram followers? You might know influencers' strategies to boost your branding and business. Influencers establish themselves as recognized authorities and build trust among their audience through their expertise. Therefore, a part of finding your macro-influencer should involve analyzing this expertise.
Here's a step-by-step process to find out macro-influencers for your brand:
1. Conduct Background Research
- Before getting started, you must know what you want to achieve through influencer marketing.
- Are you planning to build a community around your brand on social media?
- Do you want to enhance your brand awareness?
With a primary objective in mind, you'll know how and where to go when finding your macro-influencers. You may also use analytics related to your primary goal to observe their performance.
2. Decide on Influencer Type
Determining your Influencer type becomes important. First, you must ensure that your macro-influencers can relate to your industry. They are supposed to be an authoritative voice in their niche. At the same time, it is also very important that the audience they've established should be a great fit for whom your brand is targeting.
3. Search for Macro-Influencers Online
Now, the next very important question arises. Where do you begin looking for the best macro-influencers for your brand? Your preferred social media platform is an important thing which you need to make clear. Are you looking for an Instagram influencer? How about TikTok influencers? Or do you want an influencer marketing agency like Social Sensei to help you decide which social platform would be the most effective? Your choice of social platform will depend on your marketing goals and audience.
4. Will They Deliver?
To find out if your social media influencers will achieve your marketing goals, here are some factors you can consider:
- Their followers: Please pay attention to their number of followers. Generally, macro-influencers have a follower base ranging between 100K and 1M. The number of followers decides their reach.
- Their engagement rate: Once you have checked their followers, analyze how many likes and comments are on their content. It will give you a clear idea of your influencer's engagement rate based on the comments, likes, and shares their posts attract.
Now you have an idea of the desired macro-influencer features. The next concern arises where would you find these influencers, and with what strategy?
5. Choose the Right Macro-Influencers
Your search process should lead you to the list of potential macro-influencers. Also, you should verify the authenticity of their audience. You can find your perfect influencer through a service like Social Sensei, which will verify the influencers' audience's authenticity and identify any oddity. Once you authenticate your list of macro-influencers, you are ready to reach out to them.
Ready to Find Your Macro-Influencers?
Finding suitable macro-influencers for your brand may seem like a big task, but it's easier than you think if you've properly planned the whole strategy. Once you have decided on a social media platform that's the right fit for your products, follow the search methods above to identify and reach out to potential macro-influencers. If you're still unsure about the whole procedure, contact us at Social Sensei. We are a celebrity influencer agency, and we'll help you find the right macro-influencer for your business.
