As of 2024, more than 73% of businesses use CRM software, and the number for tech businesses is even higher, with 94% of tech businesses using a CRM system. A major reason that everyone is opting for a CRM tool is the increase in efficiency and productivity that the tool provides.
Businesses from all industries have started to use CRM software as the tool provides tons of features that help in simplifying business operations and improve customer interactions. A major feature that attracts businesses to use the tool is the integration of CRM with other tools. This allows businesses to use multiple tools and handle operations seamlessly. So whether it is WhatsApp Business API CRM integration, analytics tool integration, or any other integration, businesses can do it swiftly.
Numerous industries have benefitted from CRM integration, but certain sectors see more significant advantages. Here are the top 6 industries that benefit the most from CRM integration:
1. Retail and E-commerce
At this point, every retail and e-commerce business is incomplete without CRM systems. To run a retail or e-commerce business, it is crucial to maintain good customer relationships, and CRM tools help in understanding customer behaviour and trends.
CRM integration plays a massive role in running an e-commerce business as you can integrate marketing automation tools, inventory management, and payment gateways to manage the business properly.
These integration tools play a huge role in providing a more refined customer shopping experience that will reflect in increased sales and customer retention. The bounce rate in e-commerce stores is high, so it becomes crucial to use CRM tools and gain business efficiency.
2. Healthcare
In the past few years, the healthcare industry has grown manifold, and CRM software has played a huge role in its growth. It is crucial to manage patient relationships, appointments, and medical histories, as health is a critical aspect of everyone's life. CRM integration with other tools helps seamlessly handle appointment scheduling, track patients' history, and much more. CRM features like annual contract management and automation help in reducing errors and reducing manual efforts. CRM software saves organisations a lot of time and helps them provide customised healthcare solutions to patients.
3. Financial Services
There are tons of financial institutions like banks, insurance companies, and wealth management firms that heavily rely on CRM tools to handle sensitive customer data. From managing leads to tracking client portfolios, CRM plays a huge role in each aspect of financial institutions. CRM integration tools provide in-depth analytics, marketing assistance, and better communication with clients.
Feature-rich CRM helps financial institutions in improving customer retention, increase revenue, and get real-time access to customer data.
4. Real Estate
For every industry, clients are valuable, but when it comes to real estate managing clients, communication is the primary task because of the high revenue generated from each client. Real estate businesses using CRM integration have noticed a massive increase in customer satisfaction, and the tool has also helped in simplifying business workflow.
In the tensely competitive market, it is crucial to focus on marketing and CRM integration tools to help in marketing and promoting the business. CRM tools also help in better tracking of leads, effective follow-ups, and better transaction management systems.
5. Manufacturing
The manufacturing industry heavily relies on supply chain management. Proper order tracking and effective customer service are the pillars of a successful manufacturing business. CRM software integrated with ERP, inventory management system, and service ticket management allows manufacturers to simplify operations and improve customer relations.
The in-depth analytics and forecasting provided by CRM tools help in preparing for the future. A lot of CRM software provides automation features as well, which take the productivity of the business to the next level and also reduce manual errors.
6. Technology and IT Services
The tech industry is highly dependent on CRM software as all of their processes require proper tracking and generating support tickets, which CRM software does brilliantly. CRM software offers tons of tools that help tech and IT companies automate their tasks and focus on more important tasks. CRM software is the backbone of long-term and strong relationships in tech and IT businesses.
Conclusion
CRM integration has been a complete game-changer for businesses in all industries. Whether it is a retail, wholesale, or manufacturing business, every business has witnessed massive growth because of CRM integration.