Coalition loyalty, often known as a shared loyalty program, is a concept in which multiple unrelated brands form a relationship. Customers benefit from more freedom and a broader range of incentives with coalition loyalty programs because they can earn points at all participating businesses and then redeem them at a different participating brand. The inclusion of a coalition loyalty program can offer several benefits to a business.
More footfall and dwell time
Customers are more likely to spend more time participating in the coalition loyalty program, visiting stores, and having fun with friends at the businesses as a result of the numerous offerings. This will motivate customers to spend more time at multiple retailers to get the most advantages out of the program
Collect valuable customer information
Various data from malls, airports, and multi-brand retail locations can be collected through a coalition loyalty program, which can aid in identifying each customer's specific preferences. Companies can use this information to tailor their reward programs. This customer data can also assist organizations in gaining insights into their products or services and what can be done to improve the customer experience. This data can also assist organizations in ensuring that their solutions satisfy their customers' expectations, solve their problems, and meet their demands.
Improving customer experience with shared data
As numerous brands participate in coalition loyalty programs, they can exchange customer data with one another, allowing brands to design programs based on this shared data by assessing customer preferences and insights.
