Whether during movie nights, holiday festivities, or those warm tea pauses, a bag of crispy, tasty chips consistently elevates moods and enhances the experience. As the demand for snacks that provide both quality and flavour increases, many chip brands have found a unique position in the preferences of Indian consumers.
Among these, AsmitA Organic Farm has captured attention with its appealing assortment of chips, made using nutrient-rich brown rice and crafted as air-popped, palm oil-free chips. Let’s explore the lively realm of chips brands in India and discover why AsmitA Organic Farm Rice Crisps have emerged as the top choice for snack lovers everywhere!
The Rise of the Readymade Chips Brands in India
The first potato chip industry in India was Golden Crisp, established in 1977 in Faridabad, Haryana. Other brands that followed included Binnie's in 1988, Uncle Chips in 1989, and Lay's in 1989. The potato chips industry in India has demonstrated significant expansion, achieving a commendable compound annual growth rate (CAGR) of 16.37% between 2016 and 2021. By 2021, the market attained a sales value of INR 165,156.48 million, indicating a notable 21.34% increase compared to 2020. The most robust performance occurred in 2019, showing a yearly growth of 21.77%, whereas the least growth was in 2020, constrained to 0.58%, indicating the pandemic's effects.
After the pandemic, people have become more health-conscious, prioritising nutritious food and a healthier lifestyle. Acknowledging this change, AsmitA Organic Farm has launched its innovative Popped Rice Crisps, the perfect guilt-free snack for mindful eaters. Made without palm oil, cholesterol, or trans fats, these crisps offer a deliciously light and healthy alternative to potato chips.
Some major brands dominating the chips market in India
Lays:
Lays is the most popular chips brands. Since 1965, it has operated as a subsidiary of Pepsico, an American global brand specialising in food, snacks, and beverages with a presence in over 200 nations.
Prominent Features of the Lays Chips:
- The Lays Chips is 100% vegetarian.
- The chips are made from the best quality potatoes and edible vegetable oil.
- Lays is free from trans-fat.
- The chips are free from artificial flavouring.
AsmitA Organic Farm Popped Rice Crisps
One of the leading healthy chips brands in India is AsmitA Organic Farms and its Popped Brown Rice Crisps. Made from brown rice, these healthy chips are air-popped to deliver a light and airy texture. Unlike traditional options, these non-fried chips provide the satisfying crunch you crave without the greasy aftertaste often associated with potato chips.
Available in classic Cream & Onion, Indian Spicy Hot, and Smokey Barbeque flavours, these low-calorie chips elevate your snacking experience.
Prominent Features of the AsmitA Organic Farm Popped Rice Crisps
- The AsmitA Organic Fram Chips are 100% vegetarian.
- Made with 100% whole-grain brown rice.
- Not baked or fried—these crisps are popped!
- A healthy and guilt-free snack.
- No high fructose corn syrup or palm oil.
- No artificial flavours, only real taste and lip-smacking masala!
Bingo:
Bingo is a versatile brand of making chips in India, launched by ITC Limited in 2007. ITC is a market-leading company in packaged consumer goods. The Mad Angle Very Peri Peri chips offered by Bingo come with a burst of spicy flavours.
Prominent Features of the Bingo Chips:
- Bingo Mad angles make you feel the tanginess of the tomato flavour.
- The satisfying crunch as you bite into the crisp potato chips can be felt in this product.
- The chips are cut so thinly that they are lighter than air, giving a wonderful crunch.
Pringles:
Pringles is a well-known and top-selling chips brand in India and a sub-brand of American multinational food company Kellogg’s, headquartered in Michigan, United States. Kellogg’s was founded by Will Keith Kellogg in 1906. The brand produces convenience foods and markets them under various brands such as Rice Krispies, Pringles, Cheez-It, Corn Flakes, and more.
Prominent Features of the Pringles Chips:
- The Pringles Chips have half as many calories as ordinary chips.
- The chips give each mouthful a taste explosion without any guilt.
- The Pringles chips are ideal for lunch or snacks.
Haldiram
Haldiram’s is a classic chips brand in India, famous for its Indian snacks, sweets, and restaurant company. It was founded in 1941 in Bikaner, Rajasthan, by Ganga Bishan Agarwal, aka Haldiram. The company is headquartered in Maharashtra and offers potato chips, frozen foods, beverages, mixtures, and local delicacies. Haldiram’s chips are famous and have become synonymous with chips in parts of India.
Prominent Features of the Haldiram's Chips:
- The Haldiram's Chips are made up of high-quality chips and edible vegetable oil.
- Crunchy, well-seasoned, flavorful chips.
- Haldiram chips are a perfect combination of snacks like bhujia.
Why AsmitA Organic Farm Popped Rice Crisps Stands Out Among Chips Companies
Commitment to Quality and Health
Many health enthusiasts choose AsmitA Organic Farms as their preferred healthy substitute for chips. By offering a range of healthy chips options, AsmitA Organic Farm supports those looking for nutritious alternatives to traditional potato chips, helping them stay on track with their fitness goals. As one of India's leading Rice popped chips companies, we take pride in providing guilt-free snacking choices that align with health-conscious lifestyles.
Guilt-Free Snacking
Brown rice chips without the guilt! Free from palm oil and high-fructose corn syrup, they take away many of the usual worries associated with snacking. These low-calorie chips are also surprisingly filling, making them the perfect snack to help manage portion sizes and enjoy guilt-free indulgence. As a healthy alternative to potato chips, they provide a nutritious and satisfying option for those looking to make better snack choices without compromising taste.
Best part? They are air-popped and non-fried chips.
No artificial flavours
The crisps contain no artificial flavours, colours, chemicals, or preservatives, which makes them a healthier and more natural-tasting alternative.
Conclusion
The Indian market boasts a variety of potato chips brands, each competing for attention with unique flavours and strategies. Among these, AsmitA Organic Farm Popped Rice Chips has emerged as a standout brand, offering a refreshing and healthy alternative to traditional snacks. With a focus on quality, innovation, and health, AsmitA Organic Farm has crafted a range of air-popped brown rice chips that cater to health-conscious consumers seeking nutritious snacking options. As one of India's leading healthy chips companies, AsmitA Organic Farm is dedicated to providing high-quality, wholesome snacks that align with health-conscious lifestyles.