If you’ve been thinking of dipping your feet in market research, the good news is many outsourcing firms exist in the market. But you might feel lost with what to choose. So, we decided to compile a list of some amazing companies. Read along to learn about these market research companies and choose what suits you.
Top Market Research Companies in 2025
1. Neilsen
Nielsen is a market research and data analytics company headquartered in Chicago, USA. While operating in more than 100 countries and 55 markets, Nielsen offers comprehensive research on consumer media history and what they watch and buy. It’s a leader in media audience measurement for media companies, including the domains of TV and radio, and it measures behavior to empower clients.
Nielsen strongly believes in user (and client) data privacy and transparency of policies. Its surveys and research programs are highly inclusive.
2. Forrester
Established in 1983, Forrester Research has its head office in Massachusetts, USA. It works extensively in both the B2C and B2B domains.
This market research company puts customers at the center.
Forrester has strong business values rooted in governance and data integrity. So, the firm has designed its processes to comply with GDPR, CCPA, and all other regional regulations.
Izola, a generative AI tool empowered by Forrester, helps clients seek instant answers to their questions. These answers are sourced from Forrester’s reports and existing market research.
Forrester Wave, another service by the company, compares various vendors so that buyers and their clients can make an informed choice.
3. Gartner
Leader in the IT market and technology domain, this market research company is 45+ years old with its imprints in over 90 countries.
Gartner Magic Quadrant and Gartner Hype Cycle are the very famous industry reports Gartner generates annually. These reports are well-known to compare software and tech tools across all the domains without biases.
Gartner helps enterprise-level clients make informed decisions on buying and investing in software, security systems, and infrastructure and offers strategic advice to executives.
4. Kantar
Headquartered in London, with over 100 million panel members, Kantar covers 90 markets. It has a lead in marketing data and analytics. It partners with the top 100 advertisers across the globe.
Kantar’s focus is on how people think and act, and that’s why they deeply study their audiences’ attitudes, behaviors, and aspirations. It helps the clients work on their marketing strategies by digging into consumer data.
The company is proud to have expertise in brand performance measurement. Ad testing is another field they have good experience in, where it evaluates print and digital ads, commercials for TV, and outdoor advertising.
5. Qualtrics
Qualtrics, headquartered in Utah, USA, offers market research solutions based on experience journeys in over 100 countries and offers experience management for customers and employees. The company offers predictive analytics in experience management and tracks engagement and how to enhance it.
The teams at Qualtrics use artificial intelligence in several of their solutions.
Qualtrics also uses predictive data to forecast churns and advanced AI to analyze open-ended texts and assesses human sentiments and their motivations and behavior patterns.
Bonus: Track Opinion
While we have a shorter experience in comparison to these behemoths among the top market research companies, we are proud to have over 15 years of experience with a reach in over 36 countries. Our panel strength stands tall at 4.8 million members globally.
When you partner with Track Opinion, not only are you going to get an efficient market research vendor, but you also sign up for an end-to-end project execution that helps your brand grow. We offer qualitative and quantitative research such as online surveys, CATI, focus group meetings, and personal interviews with experts.
If your research transcends the border, we have global members to cater to your goals. And if you need to conduct research in non-English speaking regions, our translation services will be handy.
Whether you want to learn about your users’ motivations and behavior traits, establish your brand’s image in the market, or study peers, we are here to assist. Since we own a survey designing tool that comes with the capability of analytics and reporting, you don’t need to invest extra in scripting and analytics tools.
Reach out to the Track Opinion sales team here.