It’s never too early to start preparing for the holiday season if you are running an e-commerce business.
The approaching holidays increase the number of orders as well as the average order sizes. Holiday-themed products and various printed items become incredibly popular during the festive seasons, which makes holiday print on demand a sought-after service. However, to maximize your gains from these occasions you should be properly prepared.
The good news is that a print on demand fulfillment company can benefit practically from any holiday, whether it is an International Espresso Day or Christmas. However, to cut through the fierce competition, you should consider not only the most popular dates but also the less renowned ones, which can nevertheless arouse inspiration and fun.
Selling Holidays Statistics
Before we proceed to discuss the holidays important for print on demand business growth, let us discover some statistics as the evidence of tremendous selling opportunities offered by festive days.
During 2019-2020, e-commerce, in general, was facing a steady increase. Although many families decided to cut their expenses, the holiday shopping growth continues to take place.
- The average daily revenue in e-commerce grows by 13% during a holiday season in the U.S., while the growth of overall online retail constitutes only 4%;
- Throughout the peak season, daily e-commerce sales make more than $1 billion.
- During the 29 days a year, daily sales exceed the impressive mark of $2 billion.
- Cyber Monday is considered the largest online shopping day in America, with $10.8 billion spent in one day! Cyber Week sales hit $34.4 billion in 2020 (a 20.7% increase compared to 2019)
- For the Labor Day, online shoppers spent $2.6 billion in 2020, which equals a 12% increase.
Obviously, holidays are rewarding to e-commerce. Printed products fall under high demand during the peak seasons, and many organizations request even same day print on demand. Therefore, you should carefully plan your marketing efforts and prepare top selling print on demand products to boost your business.
Top Strategies to Successfully Sell your Print on Demand Merchandize Online
Most Profitable Holidays Print on Demand Businesses Can Benefit from
How to select the most appropriate holidays? Combine traditional dates with a blend of fun, inspirational, socially focused, or niche events and see which of them bring better fruits.
Winter holidays
- December 13: Green Monday.
The day is celebrated on the second Monday of December and is one of the most popular retail shopping days.
- Whom to address: Gift shoppers and retailers.
- Why it suits: The approaching Christmas creates a feeling of urgency for many customers, which translates into increased online sales.
- December 24-25: Christmas.
Christmas is one of the most significant religious and cultural holidays for billions of people worldwide.
- Whom to address: Christians all over the world.
- Why it suits: The holiday is being continually commercialized; however, you can still bring the warmth of family-focused ideas with your prints and marketing campaigns.
- December 26: Boxing Day.
Many believe that the Boxing Day traditions date back to medieval times. It originated as a day to provide gifts to the poor.
- Whom to address: People in the countries historically linked with the UK.
- Why it suits: Boxing Day is known as a shopping holiday and the time to share gifts with family and friends. A nice occasion to develop sweet and kind designs.
- December 31 – January 1: New Year’s Eve and Day.
This first day is the day for social gatherings and massive celebrations. Businesses conduct special promotions beforehand; people prepare gifts for their families and friends.
- Whom to address: People who follow the Gregorian calendar.
- Why it suits: Plenty of opportunities to offer holiday-themed products because of the sky-rocketing demand.
- January 2: Science Fiction Day.
This date celebrates the most notable science fiction works including movies, books, comics, and games.
- Whom to address: All Sci-Fi genre fans, publishing houses, businesses connected with TV and other media.
- Why it suits: Another opportunity to add some fun to the relations with your audience and explain how print on demand boosts e-commerce sales. Leverage interactive promos and offer holiday-themed printed items.
- February 7: Super Bowl Sunday.
The culmination of a National Football League season. The sporting event of the year for numerous NFL fans.
- Whom to address: NFL fans, sports-related businesses.
- Why it suits: A host of opportunities to play around with the football theme.
- February 14: St. Valentine’s Day.
A celebration of romance and love.
- Whom to address: People all over the world
- Why it suits: A chance to be romantically creative and develop ideas for a memorable customer experience.
Spring holidays
- March 8: International Women’s Day.
The day marks women’s equality and recognizes their contributions to the world.
- Whom to address: Socially concerned businesses and individuals
- Why it suits: The demand for a variety of themed gifts is high for the holiday
- March 14: Mother’s Day.
In some countries, the day is celebrated in May, in others, such as the UK, – on March 14.
- Whom to address: All loving children regardless of age.
- Why it suits: “Thank you” cards, accessories, and other items become popular gifts.
- March 17: St. Patrick’s Day.
A traditional Irish holiday that is usually marked with big parades and festivals. When do print on demand sell the most for St. Patrick’s Day? Well beforehand, since the day is passionately celebrated by those with Irish heritage. Your marketing efforts should start at least a month before the holiday.
- Whom to address: People of Irish descent.
- Why it suits: Only in the U.S. millions of people claim to have Irish heritage; hence the vast selling opportunities for the day.
- April 10-12: Easter.
A Christian religious holiday commemorating the resurrection of Jesus Christ. The exact day varies, although it usually falls into the first half of April…
