1. Business

Top Things To Consider Before Launching Your Shopify Store

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Now you are waiting for your Shopify Stores, or maybe as a Shopify Seller, you don't know the exact hack. Although it's exciting, you should be busy. These are the ten things you should do before launching the Top Shopify stores. This will ensure it has the greatest chance of success.

Install Site Monitoring

It's crucial to determine how you will track traffic to your Shopify store before you launch it. Although Shopify already has analytics reporting, it is a good idea to add another tool. Sometimes results can vary slightly, so it is important to take an average result. Different tools will allow you to track in different ways.

Google Analytics is one of the most versatile and popular tools. To set it up, you will need to insert a small code on your website. Next, you can configure e-commerce tracking. Finally, you can establish your sales goals.

Google Tag Manager is available for Shopify Plus stores. This allows you to track events and retarget. Tag Manager allows you to easily add, edit or remove measurement tags.

Another free tool to track customer behavior is the Facebook Pixel. You can create audiences based upon specific actions taken by visitors to your website. It allows you to create audiences for all visitors that viewed a product, visitors who visited the site a few times over the past month, and visitors who abandoned their cart. You can then target them via ads on Facebook and Instagram.

Double-Check Your Payment Gateway Settings

You must ensure that people are able to make a purchase before you can drive traffic to your shop. To test everything, you can place a test order with a live payment gateway on your website. Your order can be refunded immediately.

Get Emails Set Up

An email is an effective tool for eCommerce. Shopify Stores offer automated email that you can edit and personalize before they go live. These emails should be written in your brand voice and include a custom email template. Talk to a designer about creating an email template that matches your store if you're working together.

Modify Your shipping and Tax Settings

It is important to ensure that the shipping rates and tax settings you use are appropriate for your products. You could accidentally undercharge and eat into your profits. Before you launch your Shopify store, double-check your shipping and tax settings.

You may have to add sales taxes depending on the location of your customers and business.

Connect to Selling Platforms

Before you launch your Shopify store, you need to connect eBay, Wish, or Amazon sellers. Shopify can be linked to many other marketplaces, and this list is constantly growing.

Establish Your Shipping Options

E-commerce shipping can make or break a business. Shipping is an effective way to increase conversion. Shopify recommends that you shop around before you launch your Shopify store to ensure you get the best shipping rates. 

If you can't offer free shipping, make sure you know what your charges are. Don't make customers look for shipping costs, and don't make them wait. Cart abandonment is most commonly caused by unexpected shipping costs.

Plan the Announcement

How will you tell the world all about your new online store? You need to create a solid plan before you launch your Top Shopify store.

This can be done by giving a discount to all visitors right from the gate. You could also hold a contest. It's important to regularly post on your social media accounts before the store launches. 

Also, you should do some community building. If you don't have followers, it won't be of any benefit to you to post frequent messages.

Make sure you plan your launch carefully and take into consideration all places where you are present online. You should take a diversified approach to your launch, and you will be fine.

Your About Page

A customer who visits your about page is 100% interested in your business. Either they're looking for proof of legitimacy or may simply be curious about your brand. 

This is your opportunity to tell your brand story, impress your values, and communicate your unique points. This is your chance for trust and connection with customers. 

Be authentic and persuasive. Demonstrate your passion. Your unique brand voice will give customers the information they need.

Write product descriptions

The product page is where you can pitch your product or answer customers' questions. This is your opportunity to sell to your target audience. 

Make sure your descriptions are as good as possible before you launch your Shopify store. Don't give the product details, but make sure your descriptions are engaging. 

Use your brand voice to communicate your message. Don't forget to include high-resolution product photos and video.

Advertisements

Shopify is a hosted e-commerce solution that removes the need for technical maintenance. However, it still faces the challenge of driving traffic to your site. Paid advertising with Google can help you get people looking for the products you sell to your store.

Targeted Facebook ads are also possible. They can be used for audience building as well as impulse purchases. Understanding your customer persona can help you create ads that appeal to them and target them effectively.

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