Every business that wants an online presence should invest time and money in website development. That's because around 75% of consumers will judge the company's credibility based on its design. Therefore, focusing on website design and development is important. To build a website that showcases your business in a positive light, you need to know about the trends! Here are some that were popular in 2022 and some that will be in 2023.

Using Gradients

Professional web designers always use color psychology to their advantage. For instance, color gradients became a key trend for website development in 2022. They are an effective way to replace flat colors and use the colors' capability for improved representation of the brand and what the business offers. This trend also allows designers and developers to create interesting combinations and give the website spatial depth.

Optimized Voice Search

A voice search feature is something that nearly everyone is using now. The most common examples include Alexa, Google Assistant, Siri, etc. It's a powerful tool that makes everyday activities more convenient. The previous examples have a strong foothold in the voice search market, but more businesses are using it effectively through their website. According to statistics, the voice recognition market will be worth $27.16 billion globally by 2026. So, we're seeing more websites use voice recognition features to make browsing easier, and this trend will likely continue into 2023.

Progressive Web Apps (PWA)

In the future, application and website development will combine because progressive web apps (PWA) will bring website surfing closer to phone applications. It's the latest technology in website development and presents a website with a feature set that is only available in native apps. Phone device revenue accounts for 58.72% of the gadgets market as of October 2022. Moreover, on average, people spend almost three hours a day which will also increase to more than four hours by 2023. This shows how PWA will help businesses offer their consumers comfort and multiple advantages, such as security, flexibility, easy maintenance, etc., of phones.

Responsive Websites

While new website development trends for 2022 and 2023 are coming out, some old ones, like responsive web design, are here to stay. Most consumers prefer using their phones to access websites, which is why a website ranking can change depending on how effective it is to access from a phone. Other website trends under this umbrella include:

Simplicity –Information is grouped in a minimalistic way, making it easier to access and understand.
Smart scroll –It's a current website trend. It includes animated text elements that scroll for a seamless website experience.
Dark Mode –The mode has become standardized and gives stress relief to the eyes, and saves a device's battery life.

Accelerated Mobile Features (AMP)

In 2015, Google announced the Accelerated Mobile Pages project, and by 2021, it was a must-have technology in web development. It shortens the load time for web pages on mobile and makes the process smoother. An AMP page loads in two seconds compared to the 22 seconds for a non-AMP page. This will also improve the website's visibility and improve its SERP position. It has been very advantageous for portals, catalog sites, etc. Ranking algorithms are changing rapidly, and similar projects like this will become more common to improve rankings effectively.

Animated Cursors

Website development is about creating a superior user experience to increase conversion and decrease bounce rates. A fun way to customize a user's experience is through animated cursors. Businesses should use design elements in their website to encourage users to spend more time on the website. An animated cursor is a subtle design element that will accomplish that. In addition, users will have a more enjoyable time because of the different scrolling behaviors and on-click commands.

Smart Content Loading

Many business owners are guilty of having heavy-resource websites and excess graphical elements on their websites. As great as it looks, it can slow the site down considerably. Fortunately, the new trends for 2023 will include smart content loading that will make downloading content easier and faster. This also incorporates the scroll trend. Scrolling is nothing new, especially for social media; now, it's also becoming popular in website development. Many visitors never get to the bottom of the page, so why waste time and resources in loading it? Instead, let it load gradually as the user scrolls down. Combing the scroll trend with smart content loading ensures that web browsers download the content as you get it without wasting server resources and valuable time.

Grid System

In 2023, modern site designers will focus more on asymmetric style, AKA the CSS grid layout. This will bring the power of the print layout to the web and improve responsive web design.

Why Hire Professional Website Development Services?

Whether you have an E-Commerce store or not, having an online presence is necessary. Prospective customers obtain most of their information from websites, and a good website makes them stay on the site. Professional website design and development services know how to make the customer stick, and that's why you need them. Professionals also know the trends best!

If you're looking for a website design company, check out Xpeer. It's a website development company providing services globally. They offer reliable website development services and help businesses create an online presence. We also offer custom software, iOS app development, android app development, and more. Sign up today and incorporate the latest website development trends!

About The Author

The author is a professional website designer affiliated with Xpeer. They focus on creating websites for small businesses to attract consumers. In addition, they like to write about emerging trends and changes in the website design and development world in their free time.