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Trendy vs. Truth: Masterminds are NOT Webinars or Podcasts

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The term “Mastermind” is very trendy these days.

It’s being used all over Social Media.

And no wonder.

The word “Mastermind” sounds impressive. Powerful.

You assume it is the Best Minds giving out the Best info for success. Right?

Real Mastermind groups are Powerful.

Real Mastermind groups produce Dramatic Results for those who participate in them.

Real Mastermind groups are unparalleled in what they can give a motivated business or law firm owner.

But here’s the truth:




Not. At. All.


What is a  Real Mastermind group?

A genuine Mastermind group- one that actually produces dramatic and tangible results for its members- is nothing like a Webinar-

Nothing like a podcast-

Nothing like a virtual summit.

By definition- it can’t be.


Because a real Mastermind group is a behind-closed- door- small gathering.

It’s never more than about a dozen individual business owners-

Picture a small group gathered around a conference room table- a group of highly successful business owners pealing the curtain back on their internal operations.

Members share their best strategies with each other.

Members share their most difficult challenges with each other.

Members learn from each other-and brainstorm with each other-

It’s geographically exclusive-

For example, if you are a PI lawyer in Atlanta- there will be no one else in the group that is or could potentially be your competitor. Meaning there’s no one else in the group that is in the Atlanta Market. Period.

The rational is simple; No one wants to share their best strategies or their most vulnerable current obstacles with a competitor. Nor should they!


The Mastermind EFFECT- tm

When it’s real- when it’s working as it is designed to- each member will experience dramatic business and personal growth-

Think 10-12 times faster growth than any member could accomplish on their own.


Because members learn What to Do from each other.

Just as importantly, members learn What Not to Do- from each other.

Members share what’s working and what’s not working, with each other- in a private setting-

And here’s one of the Keys to a legitimate Mastermind: Members in a Real Mastermind group are similarly situated and likeminded business owners.

Similarly situated- means their law firms are about the same size- They generate similar levels of income and have a similar number of cases.

Why does this matter? Because law firm owners have unique challenges- and the size of the firm typically dictates the specific types of challenges and concerns that are relevant to the members of the group.

Depending on the size of the firm and experience of the owners:

The marketing concerns are different.

The marketing budgets are different.

The Management challenges are different.

The Hurdles, Obstacles, and Strategies simply vary.

The basic needs and opportunities for growth and relevance for the sharing of information between the members is highly contingent upon the dynamics of the group’s members.

There’s a method and a magic to putting these small groups together.

I ought to know- I started participating in true Mastermind groups over twenty years ago- groups of entrepreneurs sharing their best ideas with each other.

It helped me grow my own law firms dramatically.

Back then I couldn’t find a Mastermind group of just law firm owners-

So- I started one.

And from that one group of law firm owners- I now have 6 Mastermind groups going- And each group has different levels of law firm owners in them.

Over and Over, Ihave seen the lawyers in my groups experience dramatic and game-changing shifts in mind set and in results.

More profits.

More cases.

More freedom.

And deep and positive relationships between the members within each individual group.

They text and call each other with ideas.

They share the best Vendors to use for PPC- or SEO – or Social Media with each other.

They share their own Policies and Procedures for Implementation with each other.

They share hiring policies. Firing policies. With each other.

If one member has an idea of a strategy they want to try- there’s a good chance that at least 2 or 3 others at the table have been there already- and they can tell you what to do, what not to do, and give you their written policies- or spreadsheets-

It’s why the members in a real Mastermind group can fast-track their law firm’s growth.

They build on the backs of each other.

That doesn’t happen in a Webinar.

That doesn’t happen in a podcast.

That doesn’t happen in a Summit or a Virtual call-in large group live stream.

True Mastermind groups are small groups of likeminded and similarly situated law firm owners-

Each group is geographically exclusive- so every single member can come to the table sharing the best of their strategies with each other, with no fear that they are aiding a competitor-

I facilitate each and every Mastermind group –

Because I’ve built and sold two 7-figure law firms myself-

I understand the unique challenges that law firm owners face- and step in with guidance and mentoring in every group- as it is needed.

Dramatic and Transformational Growth happens for the members of a Genuine Mastermind group –

It’s what I call “The Mastermind Effect.” tm

I’ve seen so many of my Mastermind group members experience exponential growth-

Many started as solo practitioners and now have 10- 30 lawyers working for them.

Many members started out working 60–80-hour work weeks and now work only the hours they choose too- and could even retire if they wanted, with a well-tuned 8-figure law firm.

But this kind of growth doesn’t happen in a Webinar.

It doesn’t happen in a Podcast.

It doesn’t happen in a 1- or 3-day Summit.

The Mastermind Effect happens only in the small, unique,and private setting of a true Mastermind group.

If you are serious about experiencing your own dramatic law firm growth, then don’t settle for anything less than a real, honest to goodness Mastermind group.

Imitations abound.

Don’t be fooled.


If you are interested in joining a PILMMA Mastermind group, call or email me to see if there are openings available for you and your market. For more information email info@pilmma.org




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