Television advertising is one of the most popular advertising formats and has shown to be an efficient marketing tool. Several companies utilize television advertising to broadcast a message that often promotes a product, brand, or service. TV advertising has been a favored vehicle among all advertisers due to the large number of people who watch televised material around the world. During large broadcast events such as the World Cup, television advertising is at its pinnacle. It is primarily used to persuade viewers to make purchases. TV commercials are similarly reliant on local and national time slots, with many of the commercials geared at selling products and services. The growth of the global TV viewership has had a direct impact on the growth of the TV advertising market over the years. The creation of an ad that meets broadcast requirements and the placement of the advertisement on television during selected time slots to reach the desired customers are the two key responsibilities involved in TV advertising. TV Advertising Market accounted for US$ 88.3 billion in 2020 and is estimated to be US$ 131.09 billion by 2030 and is anticipated to register a CAGR of 4.4%.
