Exhibiting at a trade show is an activity that manufacturers or suppliers participate in more than an individual salon or lash specialist (but, this varies from show to show). They may be showcasing their latest product, promoting an innovative method of training, or just aiming to raise their brand profile.
However, it’s always worth checking into trade shows even if you’re attending as an individual. Trade shows can be a venue to visit, for staying updated on new products and services, including training and industry innovation. It’s also a golden opportunity to meet Beauty Products Vendors network in the industry and reconnect with old acquaintances in the beauty and cosmetics industry.
Explore New Products/Training
Education is the key. It’s an old saying that – you never stop learning, and that’s also true in the beauty industry with new products, application methods and styles coming with great regularity. Perhaps you’ve been wanting to check out a certain training provider for some time but have never got round to it, or maybe you’ve hoped to learn a specific skill or new application method! You can very likely get the needed information or sample packs you want at a trade exhibition. Plus, pick up some deals on products or training during your visit.
Make Valuable Connections
You may have heard the saying “it’s who you know”? There’s a logic behind that! Trade expos can be the exact place to connect with industry experts, your peers in the industry, and training providers for the future. You never know when an opportunity can knock at your door. By making these connections you can maximize these opportunities. Take your business cards, ensure that you are looking and feeling great, and ensure that you come prepared to get to know people.
Enhance Your Reputation
Exhibit your professional work by participating in contests or running a demonstration for your supplier/training provider. Let your work do all the talking and build up your reputation in the industry as a professional. There will be opportunities to participate in seminars and educational events, to enhance your reputation and continuing professional development.
Keep A Tab on Competition
Maybe you’ve gotten to know about a great lash technician in your area but haven’t seen their work. Or you wish to check out the hot new lash style that some other training provider has developed. Now’s your chance to do some research to find out more about your competition and make efforts to develop your own skills.
Some valuable tips for trade shows are the following:
- Book early to make the most of early bird deals and specials. This applies to seminars or demonstrations as well, because the most popular will be booked up fast.
- Fix up meetings with trade exhibitors in good time. If there are some beauty products vendors you want to meet with, or a popular brand you want to catch up with, then try and book in advance to ensure you’re seen on the day.
The Sum Up
These are some of the basic benefits of attending beauty and cosmetics exhibitions.
