News Synopsis
Ulta Beauty is creating new online experiences using pre-built modules. Since 2016, the beauty behemoth has collaborated with enterprise technology development platform provider Lterate.ai to create, deploy, and scale a number of cutting-edge digital customer experiences. Ulta Beauty makes use of the company's Interplay middleware solution, which is a drag-and-drop environment for rapid app development and production through modularized, pre-built components.
Interplay provides Ulta Beauty with a low-code environment that allows for customization as well as drag-and-drop functionality. The platform comes with 475 pre-built modules that include advanced AI/ML, IoT, voice, headless commerce, blockchain, data integration, and API connections.
“We could not have built the cutting-edge applications as efficiently as we did without our partners at Iterate.ai,” said Michelle Pacynski, VP of digital innovation at Ulta Beauty. “As early believers and first-movers on Iterate’s low-code invention, we quickly understood which applications were going to work and which weren’t. The ability to experiment rapidly allowed us to make confident, data-backed decisions that have allowed us to capitalize on opportunities where we can authentically and directly engage our guests in various experiences.” he continued.
