Over the recent past, the ultra-high temperature (UHT) milk market has been witnessing an upward trend. The UHT milk comprises vital nutrients and vitamins which makes it essential for human consumption. Inflation in the demand for UHT milk, proliferation of e-commerce channels, larger shelf life along with its ready-to-drink consumption-ability are propelling growth across the market.
As compared to normally pasteurized milk which is affordable, the UHT milk products are more expensive. Despite the higher cost of UHT milk and its aseptic packaging, a rise in the living standards amongst the working and middle-class population are expected to overcome the high price. Additionally, an uptick in issues related to milk content has resulted in innovations in the product which further fuels the demand for UHT milk products.
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Innovative Product Launches Accelerate the Demand for Ultra-High Temperature Milk
Based on product type, the ultra-high temperature milk market is fabricated as flavored and unflavored products. The unflavored UHT milk is preferred whilst preparing beverages and meals. On being evaluated against flavored UHT milk that comes with a limited time of usage/consumption, the unflavored UHT milk has a longer shelf life. The demand for unflavored UHT milk is driven by the longer durations offered for consumption and storage. Owing to these factors, the demand for unflavored UHT milk is anticipated to rise during the forecast period.
On the flip side, the proliferation of the UHT milk products and innovations in the segment such as organic and flavored content. The flavored UHT milk is envisaged to register progressive growth over the prediction timeline. chocolate, vanilla, banana, and strawberry, among others, are a few flavor profiles that are widely liked by consumers. With the consistent development of more natural and ready-to-use dairy items and customers’ shift towards these organic products, the UHT milk market is set to expand at a robust pace in the years to come.
Being an Early Adopter of UHT Milk, Europe Emerges as Lucrative Market for Ultra-High Temperature Milk
Geographically, North America, Europe, Middle East & Africa, and the Asia Pacific are steering the ultra-high temperature milk market. During the projection period, Europe is predicted to have a major share in the worldwide UHT milk market. The region has a maximum penetration rate and is among the first regions to adopt UHT milk. Accelerating demand, greater purchasing power, higher per capita consumption, and robust cold chain infrastructure are leading factors influencing the growth in Europe.
Following the suit, the UHT milk market in the Asia Pacific exhibits significant growth prospects. A rise in demand for ultra-high temperature milk is expected to provide a considerable boost to the UHT milk market. Emerging economies such as India, China, and Japan are driving growth in the APAC region on solid turf of increased consumption of dairy products, urbanization, and a well-established market. Study further points out that Brazil and several other countries in Latin America would proliferate in the coming years
Key Players Operating in The Global Ultra-High Temperature Milk Market
Strategic alliances, mergers and acquisitions, and marketing campaigns are key agendas adopted by prominent players to promote innovations and growth across the ultra-high temperature milk market.
Mother Dairy, Nestle SA, Arla Foods, Danone Group, Bemis Company, Inc., Grupo Lala, Amcor Ltd., Fonterra Co-operative Group Limited, and Lactalis Group are few key players in the ultra-high temperature milk market.
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