Marketing and branding are the phases through which one can make the company stand out in the market and weave a story about the brand in the mind of the customers. Famous Swiss psychiatrist and psychoanalyst Carl Jung created archetypes, and based on his assessment, twelve main archetypes define various characteristics of humans.
Here, we will understand the different types of archetypes and how brands leverage those items to set a trend and find something meaningful that will create a group of core customers.
In this blog, we will look into some of the main patterns of work and how a brand can leverage this philosophy to create a brand persona and identity.
The Role of Archetype in Creating Reliability
Now, archetypes are the ones that come with a series of traits through which a brand can make some arrangements and mold their marketing material in such a way that will put the brand in that genre. Here, we are presenting the archetypes and how brands can choose them as per their preferences.
Companies like Zenith Solz or other mature firms in marketing are the ones that can guide companies in these parameters and can build their marketing strategies by setting an archetype.
The Innocent Archetype
It’s the type of archetype that is filled with the traits of simplicity, optimism and genuine purity. When a brand targets the innocent types, it focuses its branding on being honest and sharing genuine experiences. It tries to gain its customers by emphasizing a genuine connection between the brand and each of its customers.
The Hero Archetype
In the hero archetype, one represents the qualities like strength, courage, and a desire to challenge and overcome hurdles. Brands like Harley Davidson and Nike are the ones that golrifies the act of sacrifices and attaining the end goal. It motivates customers through these feelings and shows how the product from that brand can help them overcome challenges.
The Everyman Archetype
It’s the archetype of a brand that shows qualities like being down-to-earth and focusing on their families and belongings. It’s the way through which one can make a customer feel that they matter and include them in their community.
The Caregiver Archetype
In the caregiver archetype, one must feel compassionate, and the brand promotes the motto of selflessness. Here, the company focuses on providing a positive impact to the world. It works on the idea of social responsibility and also aligns the brand to provide exceptional service to the customers.
The Explorer Archetype
In this archetype, a brand champions freedom and establishes a focus on breaking society's barriers. It emphasizes adventure and uses messaging to evoke curiosity and a sense of wanderlust, which encourages reaching the unknown.
The Rebel Archetype
The rebel archetype focuses on building a movement and establishing a revolution that doesn’t accept the current standards and aims to disrupt industries. It shows the edgy and bold visuals to represent the archetype.
These are some of the broad categorizations of the archetype and how a brand can stabilize its presence in the market using these archetypes.
