Social selling is a process that uses social media channels to build relationships with potential customers, intending to sell products and services to them. Brands rely on platforms such as FaceBook, Instagram, and TikTok to engage with customers, make them aware of the products and services, and establish trust and credibility. Let’s look at how social selling helps direct selling businesses to improve sales and customer engagement.
As trust stands as the dealmaking of any sales business, social selling helps businesses to establish relationships and trust with customers. Communicating with customers and building personal relationships with them build a foundation of trust so they could feel comfortable with a brand and this eventually makes them buy products and services. Moreover, social selling can help businesses to get insights into their customer base. Even if a social interaction doesn’t yield any sales, it can still provide a business with information about customers' likes and preferences. This will allow them to shape future marketing strategies, and develop new product designs accordingly.
Social commerce can be considered as the next step where, once the trust base has been built, selling products becomes easy since your potential customers are already convinced by the products and services that your brand offers. With an enhanced shopping experience, which is the key USP of social commerce, customers are free to shop from pop-up ads or ad banners itself without having to download apps, register themselves or log in with details. This makes it easier to get customers glued to the brand which will ideally benefit the business in terms of sales, revenue, and brand credibility.
