Increasing demand for whole meal bread like oats, multigrain, etc., and consumer awareness towards a healthy lifestyle will fuel the United States Bread market through 2027.
According to TechSci Research report, “United States Bread Market – By Region, Competition Forecast & Opportunities, 2017-2027” The United States Bread market is forecast to grow at an impressive CAGR of 3.62% in the forecast period due to ease of consumption and preparation of recipes with bread and rapidly surging demand in the bread industry. In the United States, the market's growth is driven by the increasing product offering with healthier profits, population growth, and optimization of distribution by e-commerce websites. The demand for different varieties of bread, such as whole wheat and multigrain, etc., is likely to register sustainable growth.
Over the years, different forms of bread have been consumed at every meal; the interest in low carbohydrate diets put a dent into bread consumption, though the trend seems to be reversing because of the increase in the extent of whole grain at the expense of traditional white bread. The grocery stores in the United States offer a variety of sliced bread such as white, country white, low-sugar, fat-free, seven-grain, whole wheat, broke wheat, multigrain, potato bread, rye, country rye, etc. The demand for healthy bread is expected to increase during the forecast years. Furthermore, bread bakeries are now focusing on innovative products such as gluten-free and organic bread to attract end-users. Nowadays, consumers are shifting towards organic bread from inorganic bread to healthy habits. The sector's rise has also been fueled by an increase in the food service sector providing various food items made from bread categories like sandwiches, burgers, hot dogs, etc.
The United States bread market is segmented in terms of type, ingredients, product type, distribution channel, region, and company. In terms of product type, the United States bread market is segmented into sandwich slices, buns, rolls, breadsticks, ciabatta, and others (loaves, brioche, baguette, etc.). Among which, the sandwich slices product type has dominated the market with a market share of more than 31% in 2021 in value terms.
During the COVID-19 pandemic, there has been a decline in the sales of bread across the country. Additionally, food service outlets and bakeries approached zero levels in March, April, and May of year 2020. Most of the outlets either partially restricted production to exports only or closed their service due to the lockdown across the country. On the other hand, bread services were taking on new methodologies in the Covid period, with progressive stores returning with guidelines. Most food outlets started home deliveries, production in shifts to lower the number of employees, etc. Also, due to worldwide disruptions in the supply chains, industry administrators have additionally experienced postponements and inventory management hardships.
Browse over 27 market data Figures spread through 70 Pages and an in-depth TOC on “UNITED STATES BREAD MARKET“
In terms of type, the United States bread market is segmented into fresh and frozen. Moreover, the United States bread market is segmented into inorganic and organic, in terms of ingredients. Also, the distribution channel has been segmented into convenience stores, specialty retailers, supermarkets/hypermarkets, departmental stores, online, and others (direct sales, distributor sales). Among which, convenience stores have dominated the United States bread market, but online channels have gained popularity after the COVID-19 pandemic.
Key market players in the United States Bread Market include:
- Bimbo Bakeries USA
- Flowers Foods, Inc.
- Campbell soup Company
- Lewis Bakeries, Inc.
- Perfection Bakeries, LLC
- Aryzta AG
- Pan-O-Gold Baking Company
- H&S Bakery, Inc.
- New York Bakery Co.
- United States Bakery
Bimbo Bakeries USA is a part of Grupo Bimbo, the world’s largest baking company operating in 33 countries. Some of the most well-known brands of bread, bagels, buns, English muffins, and sweet baked goods are produced by Bimbo Bakeries USA. Fresh, high-quality items from Bimbo Bakeries USA have delighted Americans for generations, from the breakfast table to lunch boxes to family barbecues.
Flowers Foods manufactures and sells a wide range of fresh and frozen bakery products, including bread, buns, rolls, snack cakes, and pastries. The company produces bread goods that restaurants and brick-and-mortar stores sell to customers from Maine to California. Some top brands are Nature’s Own, Dave’s Killer Bread, Wonder, Canyon Bakehouse, and Tastykake.
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“Demand for bread in the United States is growing steadily due to increasing food service outlets, population growth, rising disposable income level, and increased product offerings with healthier benefits. Market leaders are constantly innovating the product with healthy profits to meet the consumer demand for more beneficial effects than traditional ones, which is expected to drive the United States bread market over the next few years. Additionally, consumers prefer to buy products with long shelf life, so the companies are focusing on frozen products that can be kept longer than fresh ones. Also, e-commerce is gaining popularity in grocery shopping after the pandemic, so consumers can access services easily by sitting at home, which will positively impact the United States bread market during the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“United States Bread Market, By Type (Fresh, Frozen), By Ingredients (Inorganic vs. organic), By Product Type (Sandwich Slices, Bun, Rolls, Breadsticks, Ciabatta and Others), By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Convenience Stores, Specialty Retailers, Online, Others (Direct Sales, Distributor Sales, etc.)], By Region,” has evaluated the future growth potential of bread market across the United States and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in United States bread market.
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