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In recent years, many website owners have believed that search engine optimization (SEO) is no longer crucial in generating traffic; consequently, they frequently avoid keyword optimization. On the contrary, choosing the right keywords can help you acquire more leads and customers.

Long-tail keywords have three words or more words which are more focused on the requirement of the targeted audience. In addition to the more general “head” keyword, a long-tail keyword also includes a few additional words that help it become more specialised and more targeted for a particular audience.


For example, “digital marketing” seems to be a very generic keyword, but using the keyword “best digital marketing agency in Bengaluru” is a long-tail keyword that targets audiences searching for a digital marketing agency in Bengaluru.


Choosing to target long-tail keywords has many advantages, like the following:

  1. The long-tail keywords that are used by you are quite specific and thus, it is easier to rank. If there are a few searches, don't be concerned. The “head” keywords have a higher search volume because they are more general. But right now, being ranked for a “head” term is practically impossible.


On the other hand, ranking for a long-tail term is much simpler. And once you secure a top search-engine rank for that phrase, you will continue to receive a significant amount of organic traffic despite the decreasing search volume. 


  1. Additionally, long-tail keywords have the highest conversion rates compared to “head” keywords.

Long-tail keywords are intended to target prospective clients who are more advanced in their purchasing cycle. For instance, if someone searches for “digital marketing,” it indicates that they are only now beginning to think through their options. On the other hand, it indicates that the customer has already made a decision if someone searches explicitly for “blog content writers in Bengaluru.”


Now that we are aware of the benefits of long-tail keywords, let us know how to integrate them into your blogs and articles:

Determine the appropriate long-tail keywords for your audience:

To identify the ideal long-term keyword for your company, you can utilize Google's Keyword Planner tool. You'll be able to find a ton of distinct concepts with their corresponding search volumes and levels of competitiveness. Each of these keywords has a significantly lower volume of searches, as you can see. However, because they are more focused and limited, these keywords will be a lot simpler to rank in the SERP. Additionally, they will provide significantly higher conversion rates.


Your primary long-tail keyword ought to be in the content's headline:

If the title contains a keyword you're attempting to rank for, it definitely helps because Google crawlers adore title tags. By entering a general keyword from your niche, you can find the most popular blog entries in your niche along with their titles and the quantity of social media shares they earned.  You may find a lot of ideas for the kind of title you should create because it is well known that headline quality directly affects how many times a post is shared on social media.

Use variations of keywords in subheadings too:

Most readers skim articles first to determine whether the information will be interesting to them, or else they'll leave your website and go to another one. To keep users intrigued, you can use Google to look up variations of your primary term. After you've decided on your SEO-friendly subheadings, create descriptions under each one and use bullet points to list the different types of activities.

The competition for many of the most popular search terms on the internet is too high. Your target audience will be smaller in this case, but if you apply long-tail keywords wisely, you'll probably draw in a lot more of them in long term.

You can start by looking through Google's suggested and related searches to uncover long-tail keywords to include in your article. Additionally, the SEO agency can prove to be a priceless resource, which will help you with adding new keywords to your content. Just keep in mind that you should use them normally and adhere to the standard SEO best practises.


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