With the growing importance of UI UX design, it's surprising to see that not everyone agrees on what their value is in relation to other fields of UI UX design. In fact, some people think that they're useless and should be deleted from the curriculum altogether. However, this misunderstanding can be attributed to simply not understanding the true value of UX goals when it comes to creating a user-friendly experience. So let's clear up this misunderstanding right now by finding out exactly what makes UX goals an absolute must in UI UX design!
Understand your target market
Knowing your target market will help you create the best possible product for them. In order to do that, it is important to determine who they are and what their needs are. It is also essential to understand what problems this audience has and what their motivations might be. You should make sure that the user can easily accomplish the task you have given them, which means testing and iterating until it is as streamlined as possible.
Define your business goals
When designing for user experience, the most important thing is to set your goal. Your goal should be something that is measurable, achievable and within your control. It should also be specific so you can visualize what success looks like.
Set up your user profiles
By defining your KPIs, you will be able to measure the success of your designs. You can define KPIs that apply to any number of things: how many people click on something, how long they spend on your page, or even conversion rates. This will provide you with the information necessary for adjusting and improving your designs.
Establish your KPIs
The first and most important step is to set some KPIs. For example, you might want to increase the number of users who complete your registration form by 20% or increase the number of people who sign up for your newsletter by 10%. Setting these KPIs upfront will help guide your decision making as you move forward with your project.
Identify pain points
Too often, the focus of the design process is on aesthetics and features. With no consideration for how people will actually use the product, products can fail to live up to their potential. A good example of this is GlassesUSA, which was designed as a one-stop-shop for eyeglasses. The site contained all of the information customers needed about eyewear–price, lens quality, etc.–but it wasn't intuitive or easy to navigate.
Keep it clear and simple
User experience (UX) is what people feel when they use your product. It encompasses all aspects of the user's interaction with the company including, but not limited to, aesthetics, utility and value. User experience design (or UXD) is a growing field that has had an ever-growing impact on the success or failure of products and services. The goal of this post is to discuss how user experience can be integrated into traditional user interface design (UI) and vice versa.
Focus on clarity, not features
When it comes to designing for usability, the old adage less is more rings true. When crafting your app's interface, you'll want to make sure that your end-user understands what they're looking at and how to interact with it. The best way to do that is by focusing on clarity, not features. By keeping things simple and straightforward, you won't confuse your users or leave them guessing about where to click next.
Final Note
Hire UI/UX Design Company in India, to help you with the functional and aesthetic elements of your website. They will help you build something that is both engaging and unique to your industry and brand.
