Another approach is to focus on client-side video watermarking technology to battle theft of high-value sports content. This approach leverages a thin client with pre-integration in the video player for different types of streaming devices. Fortunately, in many cases the client-side watermarking approach does not require the significant watermarking integration nor add the system overhead that is currently required for the server-side solutions.
An anti-piracy strategy for live sporting events requires forensic watermarking detection to be a near real-time process. Recent advancements in both server-side and client-side video watermarking solutions, especially for live streaming services, are aimed at better protecting the revenue of live sports.
The service’s fingerprinting technology analyzes video content to produce a unique digital signature, or fingerprint. These fingerprints are transmitted in real time and stored in a vast index. As new video is monitored, it is compared against the index and the appropriate actions are immediately assigned.
