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With server-side video watermarking technologies, the traditional approach by studios for protecting on-demand content, it could take several minutes to detect the watermark identifier once the pirated content has been identified and captured. This is far too long to effectively protect the revenue of a live event. Additional time is also required to identify the piracy and redistribution links and for responding to the piracy, which can include shutting down the source once the watermarking ID is extracted. An anti-piracy strategy for live sporting events requires forensic watermarking detection to be a near real-time process.
