All online video watermarking services originate from legitimate sources let alone rights holders. The rapid growth and value of live streaming services has attracted the attention of professional pirates and multi-national crime syndicates. Illegitimate live OTT sports services have proliferated in many regions reflecting the global demand for streaming services, which has accelerated partly as a result of the pandemic lockdowns combined with the ease of access to such content on all kinds of consumer devices.

This is causing significant economic harm to both subscription and advertising revenue. Sports rights holders are losing an estimated  USD 28 billion a year per a study from Ampere Analysis in early 2021. The same report also estimates that 51% of sports fans use pirate services to watch live sports on a monthly basis, and that OTT sports streaming services would gain USD 5.4 billion by eradicating this piracy.