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Imagine the internet to be a huge shopping mall. Do you know whose voice would be the loudest in that mall?
Not businesses. Not marketers. It would be that of the customers.
In a business equation, the weight is always in favor of the customers. The cliche statement that “The customer is always right.” …is always right.
Imagine the positive influence a business can have on its bottom line if it can tune into the voice of the customer.
But how? What is the voice of the customer and how can you listen to it?
Click to read more:
https://www.surveysensum.com/blog/voice-of-customer-voc/
