2020 has been a year like no other for businesses and individuals alike — and Google Trends data provides a revealing snapshot of the dramatic changes we’ve experienced in the way we live, work, play, and shop.
Google has captured this extraordinary period in one video: a two-minute take on shifting consumer interests and the dynamic relationship between different U.K. search trends.
3 ways to keep pace with changing consumer trends
Be ready to spot trends as they arise
Underpin your marketing strategy with real-time search data. As the ‘new normal’ takes shape, use Google Trends and the rising retail categories tool (explained below) to help gain a better understanding of evolving needs and the opportunities within them.
Utilise automation to meet shifting needs
People’s lifestyles are in flux — automation can help businesses respond to changing needs and identify difficult-to-predict patterns across consumer categories.
Elevate your digital marketing skills
A changing media and consumer landscape creates new demands for marketers. Ensure your skill-set is up to date with Google’s free online courses in digital marketing and leadership.
Rising Retail Categories
Consumer behaviour is changing rapidly and unpredictably amid the coronavirus pandemic. Use this interactive tool to understand fast-rising retail categories in Google Search, the locations where they’re growing, and the queries associated with them. The data will update daily to reflect changes in Search interests.
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