The Google 3-Pack is the new benchmark of success that online local business owners aim for. Getting into this exclusive club means businesses get more visibility and make more money. Think of Google's 3-Pack as Google's local Olympics according to the location of the Google search. Its shows the top three businesses at the podium with the gold, silver, and bronze medals among competing businesses. However, getting in the Google 3 pack is incredibly difficult, and most companies have no idea how to make it happen. Learn about some strategies professional GMB optimization services utilize to get their clients to rank higher.
Make a GMB Profile
Get your site listed on popular business listing sites, especially Google My Business. Input information such as business location and direction, website link, hours of operation, phone number, ratings, and business name. Name Address and Phone (NAP) citations are very important in the Google algorithm. Make sure there aren't any inconsistencies across your online listings as this could negatively affect your local rankings. Optimizing your GMB profile will help you to increase your chances of ranking in the Google 3-Pack so that you can start bringing in more customers without having to rely on expensive PPC campaigns. It's ideal to utilize the service of a reputable GMB optimization service to help you in this regard.
Get Positive Reviews
Online reviews are a proven way to attract new customers in today's society. The vast majority of consumers read online reviews before choosing which local business to visit. If you own a local business, it's more important than ever to tick all the boxes when it comes to delivering good customer service. This will ensure that the customers leave a positive review at the end of their experience. Consider adding in a ‘leave a review call to action once they make the purchase that links to Google my business profile.
Local Link Building
Local link building is a highly effective local SEO strategy that can help you rank high in local search results. The whole focus of local link building is to get locally powerful authoritative domains in the community to mention your business in the content they publish on their site.
The best way to start a local link-building campaign is to use your network. You can start from your friends and acquaintances, from the people you work with, from your local church, and from the school or college you were a part of. A good Google local optimization service can help you link up with the right local sites that have high domain authority.
Create Local Content
To crack the Google 3-pack code you need to prove to Google that your website truly represents a local business. Google algorithms are interested in seeing that you're a local provider with a local reputation. Only then will they start showing you as a local authority to its users on their Google Maps service. Build your site with a local focus. Write what local readers would want to read about. Discuss things that are happening in the area, not around the world. Also, craft your content in a way that sounds native to the locals. Don't forget to include geo-specific keywords to optimize the content for local SEO.
On-Page Optimization
People also look at the aesthetics and functionality of a website when deciding which website to open. Ensuring that your website is mobile-friendly gives you an edge over your competitors. It's also important to improve your site's loading speed as people cannot stand a slow site and will simply churn to your competitor. Get a GMB local SEO service for a whole SEO audit of your site so that you can take steps to optimize its architecture.
Social Media presence
There's no better way to interact with your customers on a local level than through social media. Build a local following on social media forms such as Facebook and Instagram by creating a local group. Share posts regularly in that group. Reply to questions immediately to ensure every member feels valued. This helps the Google algorithm see your listing as relevant to the local community and makes them reward you with a higher ranking for the product or service they are selling from their location search.
About the Author
Joseph Dyson is a highly experienced digital marketing specialist working for a reputable GMB optimization service provider in San Diego, Search Berg. He has a proven track record of helping businesses make it to the Google 3-pack and generate more sales.
