You must be wondering what a creative brief is. Well, the creative brief is nothing but a pre-planning of the video script which will be used at the time of video production. Planning the content of the video is the thing which you must not forget. This is because a well-planned video can stand out in the crowd due to its highly worked upon and finished characteristics.
A team of professionals sit together and then work upon a creative brief that would be proved beneficial at the time of video production.
Now, some people don’t know how to write a creative brief. If you are among them, worry not! Today, in this blog, you will find a guide that will help you with the ways of writing a good creative brief. Scroll on and read more about it!
What all elements are included in a creative brief of a video?
Writing a perfect creative brief is possible only when you know the right template in which it must be written. We have worked upon a template of a content brief which we think would be good for you.
1. The end goal?
The end goal of the video is the first thing that you must include in your creative brief. Your video must help your audience with the ultimate goal which might be selling, making a decision, or compelling them to use your products. Whatever it may be, must be included in the creative brief and at the same time, during video production.
2. Who’s the target audience?
Well, this is the main aim of the creative brief. You must know about whom you are targeting. This will help you to reach the right audience and at the same time attract them with your tactics. Creative briefs for video production can solve a genuine problem during the time of video production and help you with the smooth video production process.
3. What’s the budget?
This is the main thing that must be considered during the video production process. Nothing comes without a budget and to avoid any kind of hassles in the future you must prepare a well-formulated budget in the beginning and hence include it in your creative brief. This will help both the agency and the in-house production team.
4. Who will be the talents?
Talents who will be there in the video must be appointed at the early stage so that if they are raw and do not know about any video shot, they can be trained before the actual video production.
Among that, the crew members like graphic designers, motion graphic designers, and others must be properly hired as per their experience as the result of the video will be completely dependent upon them and hence this is another main point to be included in a creative brief.
5. Who will be the project managers?
Well, the project managers are the people who will take care of the project from start till the end. Including them in the creative brief is very important as the entire functioning process of the video depends upon them and hence the proper contact person about the video production process will be handled by them and hence, they must be hired at the early stage.
So, did you see how important it is to create a creative brief before the video production process? Well, you must also make a calendar that will include everything about the schedule of the shoot so that there’s no confusion with any of the crew members at the time of shoots.
