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Wealthfront is popular for its Robo-Advisor services. It utilizes advanced mathematical algorithms for managing the investments of users. There is no human intervention. All the Robo-Advisors are pre-programmed and they manage portfolios for investors through an auto-pilot mode. The operating costs are very low for robots when compared to the hefty salaries paid to finance managers.
The Wealthfront platform has given more decision-making powers to retail investors in recent times. Hence, they have full freedom to manage their money. Moreover, they need not depend on the automated strategies followed by the Robo-Advisor.
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