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The web application firewall market is projected to witness a significant growth during the forecasted period. The market is majorly driven by the increased usage of internet and web related applications. The web application firewall prevents the organizations from several vulnerabilities as the developing technological advancements is giving rise to the increased threats and attacks. Based on deployment, the market is segmented into on appliance, on cloud, and on network. Among these, the cloud-based web application firewall is leading the segment because of the solutions and advanced technologies of prevention from malware, phishing, and other cyber-attacks and threats. Also, cloud-based deployment is a cost-effective solution for better usability, scalability, and security protection options. The adoption of cloud technology across various organizations and verticals has increased, the cloud-based web application firewall offers capabilities such as access control, application programming interface, threat intelligence, and bot detection. Cloud based web application firewall are easy to deploy. The cloud-based application firewall lets the companies switch to the cloud services, which is the feature of subscription-based services.

The need for robust measures to perceive the threats and strikes by checking the HTTP request are fueling the web application firewall market 2020.  The automotive technology and services reports are produced by Market Research Future, which contains market alternatives for progress. An income generation potential reaching figures of USD 5.5 billion by the end of 2023 is forecasted at a CAGR of 15 %.

The use of the internet and web-related applications is rising steadily, and this is estimated to bolster the Web Application Firewall Industry share. The influences of mounting digitization and online stores are estimated to invite cyber-attacks is estimated to increase the web application firewall market share in the forecast period.

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Market Segmentation

The global firewall market for web applications is segmented by deployment, services, size of organization, security models, end users and region. The market is segmented into on appliance, cloud, and network based on deployment. Of others, the cloud-based web application firewall is the leading category due to advanced malware, phishing, and other cyber-attacks and threats mitigation technologies and solutions.

The segmentation is categorized according to technical services and managed services depending on the companies.

The market is divided into negative security model, positive safety model and hybrid security model. 

The web application firewall attracts end users such as banking, insurance, e -commerce, government, telecom, education, healthcare, and others.

Market Highlights

In the coming years, the global market is expected to experience rapid growth on the back of various factors, including rising adoption of web applications, the rise in cyber-attacks, and increasing Internet of Things penetration. The rise in Internet of Things implementation, especially in automotive and consumer electronics, is a prediction to generate lucrative opportunities on the global market. The surge in data theft cases has increased the need for the firewall on the web application. They are requested against cyber-attacks such as cross-site scripting and SQL injection for security. Web application firewall (WAF) is recognized for safeguards provided to the servers. WAF ‘s availability in different forms such as computers, servers, and filters play a major role in deciding the size of the firewall market for web applications. On the global market, the rising rate of adoption of cloud-based computing technologies serves as a growth factor. Government cybersecurity regulations also accelerate the advancement of the firewall environment of web applications.

Cloud-based WAF products are gaining popularity on the market because they are completely equipped with anti-malpractice threat management technologies such as ransomware, cyberware, phishing and emerging cyber threats on the global market. This cloud-based approach provides a major benefit by protecting the network even when the user is offline. Various positive attributes such as threat intelligence, bot detection and compliance, caching, Application Program Interface (API) protection, Distributed Denial of Service (DDoS) mitigation, and malware detection are stepping up market development.


Competitive Analysis 

The emphasis on innovation is estimated to rise in the coming years, as the consumer needs have to be addressed in a better manner to ensure the resurgence of the global market. Also, the need to encourage business to include the environmental impact of their decisions is estimated to shape the development of the market in future. The need to mitigate losses sustained by the current public health crisis is estimated to be the sole focus of the market contenders in the upcoming years. Furthermore, the need to adopt a rapid and cost-effective method of operation is estimated to shape the market in the impending period. The capability of contenders to influence change in the market is increasing at a stable rate in the impending period. The support from government bodies around the world is rising because the market needs an extra stimulus to achieve normalcy in such a scenario. The disharmony in the forces of demand and supply is estimated to create a slow growth background in the market.

Detailed Regional Analysis 

The regional examination of the web application firewall market includes regions such as Europe, North America, Asia Pacific and the rest of the regions. The Asia Pacific region is substantially developing in the web application firewall market owing to the collective adoption and systems of web and mobile applications in nations such as India and China for business processes. Out of the regions considered, the regional market in North America is leading in terms of unconventional incidence of security vendors. The North American regional market is the most innovative region for cybersecurity technology acceptance and organization owing to the industrialized countries such as the U.S. and Canada. 


The illustrious players in the web application firewall market are Barracuda Networks, Inc. (U.S.), Fortinet, Inc. (U.S.), IBM Corporation (U.S.), NS Focus Information Technology Co Ltd (China), Citrix Systems, Inc. (U.S.), F5 Networks, Inc (U.S.), Imperva Inc (U.S.), Applicure Technologies Ltd (Israel), DBAPP Security Co., Ltd (China), Akamai Technologies (U.S.), Juniper Networks, Inc (U.S.), among others.

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Web Application Firewall Market Research Report: Information by Technology (Hall Effect, Magneto Resistive, Variable Reluctance), By Application (Automotive, Industrial, Aerospace & Defense, Consumer Electronics) and Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America)—Forecast till 2030

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