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The various sectors of the economy have been betting on technology and innovation as a way to achieve increasingly expressive results. And knowing how to take advantage of these two areas of knowledge increases the competitive advantages of a company in the market in which it operates. It is a fact that, in recent years, a lot has changed and provided a true revolution in the way people act and in the strategy of many companies around the world. And those who were connected and knew how to surf the moment managed to deliver more efficiency, optimization and, consequently, innovation in 2022. But, calm down, not all is lost. Since we are in a perfect time of year to make that list of goals for the year 2023, how about including the theme in your company's planning?

  1. Journey improvement or well-designed Customer Journey 

It never goes out of style, nor does it lose its relevance. But why is it trending?

The customer journey is an element for a successful marketing or sales strategy. After all, it helps to improve communication with consumers. And, in 2023, experience will be a competitive differentiator and crucial factor. Those who seek to offer the best experience will be ahead. Think with me! The more customers who are satisfied with the process, from the first interaction to the purchase of the product or service – be it in online or physical commerce -, the greater the probability of conversion and the more revenue as well.

                                                                                                     

What's bad will rotate! Believe.

As a declared enthusiast of marketing, design thinking, innovation and technology, it is my job to use innovation methodologies that can help with ideas and insights to address problems related to the customer journey, analysis and proposed solutions. For example, to structure communication with the customer, the path may be to offer information, points of contact to build a stronger relationship and transform potential loyal customers, providing them with the most comfortable journey possible.

 

  1. Web3 with a strategic focus

The Web3 concept is undergoing a revolution and is demanding that companies from all sectors intensify the search for innovation in their business model. By 2030, Web3 is expected to reach a market size of around $81.5 billion, according to Emergen Research. There are already several brands and companies investing in new products and actions.

One of the biggest challenges of this ecosystem – which I face head-on – is to make Web3 concepts more understandable, accessible and, consequently, practical, allowing brands and companies to develop solutions and business models based on this platform and technologies with a strategic focus, with projects that make sense with the purpose of the brand.

On the other hand, some companies are jumping on the bandwagon due to the hype of the moment. That effort could have been turned into something that really added value by solving a pain point. Anyone who knows how to deliver strategy and execution on Web3, to offer innovative actions that can impact people's real lives, will really be taking advantage of the tools that foster business on Web3.

 

  1. Innovation through artificial intelligence (AI)

Artificial Intelligence (AI) is an increasingly present reality in our daily lives; it is in several systems, ranging from medicine, information technology, industries, commerce, even in our daily lives, in the simplest forms, where the integration of consumption is increasingly humane and easy. An example is in graphics, as is happening with the Lensa application, which launched a new tool called Magic Avatars (“magic avatars”), which creates avatars using real photos of a person through artificial intelligence. Digital portraits, generated by algorithms, have taken the social media and spread in photo carousels on Instagram feeds in recent months.

 

However, AI tools are exploding, there is no such thing as just text and image tools. It exists for everything. And this will affect the way we perceive human production and creation. This text could now have been written by an AI and you wouldn't even know it. Can you imagine the effect of this on business? Can you imagine the scale gain? A revolution is about to come.

 

  1. Data collection for decision making

This one is also a timeless one. We already have a lot of data, we are discussing data regulation, data monetization, and we are already entering the era of data ownership, but what no one still seems to master is what to do with data. Technology allows the calculation of a huge amount of data, however when not used correctly, that alone is not enough. 

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