Are you considering a website redesign but not sure where to start? Maybe you've heard horror stories of projects gone wrong and are worried about making mistakes. In this blog post, we'll walk you through a 6-step process that will help ensure your website redesign goes smoothly. From defining your goals to designing and launching the new site and completing website development services, we'll cover everything you need to know! So whether you're planning your very first website redesign or just want to make sure you're on track, read on for our advice.
What is a Website Redesign?
A website redesign is a process of updating an existing website to improve its overall look, feel, and functionality. This can involve anything from refreshing the visual design to adding new features or content. Redesigning a website can be a big undertaking, but it can also be a great opportunity to give your online presence a much-needed boost.
Website Redesign vs Website Refresh
Before we jump into the redesign process, it's important to understand the difference between a website redesign and a website refresh. A website refresh is a less intensive update that usually focuses on the visual design and doesn't require any major changes to the underlying code or content. A website redesign, on the other hand, is a more comprehensive update that can involve changes to the website's structure, content, and code.
The 6 Things You Need to Know Before and During a Website Redesign
1. Know what your website's most valuable pages are:
The first step in any website redesign is to take inventory of your current website and identify which pages are the most valuable. These are the pages that get the most traffic, generate the most leads, or have the highest conversion rates. Knowing which pages are the most valuable will help you focus your redesign efforts on those areas that will have the biggest impact.
2: Know who is visiting your website, and why:
Not all website visitors are created equal. Some visitors are there to browse, while others are looking for specific information. And some visitors may be ready to buy, while others are just beginning their research. It's important to understand who is visiting your website and why in order to cater your redesign to their needs.
3: know what propels or stops your customers:
In addition to understanding who is visiting your website, it's also important to understand what propels or stops your customers. What are the pain points that need to be addressed? What are the key features or benefits that will drive conversions? Answering these questions will help you focus your redesign efforts on those areas that will have the biggest impact.
4: know how your team will be impacted—and get them involved early on:
A website redesign can be a big undertaking, and it's important to involve your team in the process early on. This will help ensure that everyone is on the same page and that the final product meets everyone's needs.
5: Know how to measure success with Key Performance Indicators (KPIs):
Before you even start the redesign process, it's important to define what success looks like. What are your goals for the redesign? How will you measure whether or not those goals are met? Answering these questions will help you focus your efforts and ensure that the final product is a success.
6: Know what to change—and how to test it:
Once you've defined your goals and objectives, it's time to start making changes. But before you do, it's important to Test, Test, Test! Try different versions of your website with different audiences to see what works best. Only then should you roll out the final product.
By following these six simple steps, you can ensure that your website redesign goes smoothly and that the final product is a success. So whether you're just getting started or are well into the process, keep these tips in mind and you'll be on your way to a successful redesign.
A website redesign can be a daunting task, but it doesn’t have to be. If you go into the process knowing what you want and what to expect, you’ll be well on your way to a successful website redesign. Our 6-step guide provides all of the information you need to know before, during, and after your redesign. And if you need help putting any of these steps into practice, our team of experts is here for you. Ready to start your website redesign? Contact us today for a free consultation!