A sponsored product, also known as a pay-per-click product, is an advertisement product on Amazon that a potential customer clicks on to view the product. Amazon PPC Campaign helps to increase brand owners' sales by promoting their products with targeted ads. It also helps to improve organic ranking.

Amazon PPC campaigns help brand owners promote products with targeted ads, which helps improve organic ranking. Sponsored products assist advertisers in achieving top positions on Amazon SERPs, making your product more visible, and allowing customers to obtain their desired product with a single click, which is only possible through an Amazon PPC campaign.

Advertisers have complete control over sponsored campaigns' targeted keyword placements, which can lead to increased sales and organic traffic. According to searches, Amazon's paid search revenue in 2019 was $7.09 billion.

Sponsored product ads are keyword-targeted and appear above in Amazon SERPs as well as on the product detail page on desktop, mobile, and all devices. When running a PPC campaign, you only pay when your ad is clicked, and the advertiser has the option of choosing. You must pay when a buyer clicks on your ad and decide how much you are willing to bid per click. To keep your campaign spending under control, set an average daily budget. PPC allows you to promote your individual product listings to buyers as they browse and search for items to purchase.

You must have an appealing professional seller account in order to advertise sponsored products, and you must be able to ship to all addresses. You must have a product in one or more of the categories listed. You must be eligible for the buy box if you want to sponsor a product. When advertisers create a sponsored products ad for a product listing, that product listing must win the Buy Box in order for your ad to appear. The main advantage of sponsored products is that they increase your brand's sales by delivering highly relevant ads to customers based on their searches. Simply increase your discoverability. Get your listings to the first page of Amazon search results to expose your products to customers.

First, ask these questions. Check to see if your company is prepared to make the most of advertising.

What are my objectives?
Which products should I promote?

Are my product detail pages complete?

There are two options: driving sales or creating brand awareness. If driving sales is the priority, the focus should be on converting ad clicks into orders. Track your ACoS (Advertising Cost of Sale), which you can calculate by dividing your total ad spend by total sales from advertising. Ad cost of goals will also assist you in meeting your sales targets. Stallionecom has more information on the sponsored product. We can assist you in marketing your product and optimising your campaign.