There are many such cases where, despite every possible SEO strategy having being executed, brands would do not get good search engine rankings. Their visitors seem to bounce back from their website, negatively affecting their business and conversions.
The reason is often quite simple; they do not have an SSL certificate. Not having an SSL certificate means that your website is not secure and not reliable for the users. This is especially bothering for WordPress websites as they are highly vulnerable to security threats. Adding to that, Google notifies users every time they open a webpage without an SSL certificate. This adversely affects search engine rankings as more people bounce back from the website because of security concerns. On top of this, one of the major ranking signals of Google’s search algorithms is related to security, so if your site appears vulnerable, you won’t be able to rank high on Google.
What Is An SSL Certificate?
SSL stands for “Security Sockets Layers”. It is a global security standard technology that enables encrypted communication between internet browsers and web servers. SSL activates the HTTPS protocol and after that, a padlock appears on your website, which signifies to users that a secure connection has now been initiated between them and the website. The data transmission between your website and the visitors also gets encrypted when you deploy an SSL.
On the other hand, if your website is not secured with an SSL certification, anyone can easily get access to your website’s data and manipulate it.
Reasons to Get SSL Certificate for Your WordPress Website
WordPress is a very well-known development platform because of its accessibility and ease of use. However, this ease comes with a price. WordPress is far more open to security attacks compared to its alternative platforms. If you haven’t put SSL certification as part of your WordPress maintenance services, you are more likely to suffer from security issues and bad search engine rankings. Here are some reasons why you should get an SSL certificate for your WordPress website.
Protection of Data
Customer Data such as their IDs, passwords and most importantly, their credit and debit card details are highly sensitive information for organizations, and they cannot compromise on such data’s security. SSL encrypts every bit of information and protects the communication between the server and client, which is its core function. The data can only be accessed by intended recipients and is protected from hackers and skimmers.
It Boosts Your SEO Rankings
Google has already announced HTTPS as a ranking signal. If your website has an SSL certificate installed, it will be secured, and the browsers will show that with an indicator (padlock) in the address bar. This builds up the trust factor for your visitors, resulting in increased web traffic. The bounce-back rate also gets lower, and your website gets much better search engine rankings.
It Builds Up the Trust and Increases Revenue
SSL provides your website with a trust indication (padlock) which is shown in the address bar. This is an indication for your visitors that the website is secure with an SSL certification and they are more comfortable sharing their personal information with you. These security features can easily convert your visitors into consumers as people are more willing to buy from a trusted source.
There was a time when only websites with E-commerce would use SSL certificates, but the internet is now becoming an increasingly unsafe place for users, so its imperative for every website to get one for themselves too. It is essential to get your WordPress website SSL certified to avoid facing fatal security issues and get better rankings.